At the discounter Lidl, there will be new price tags in many places. However, only some customers will benefit from the innovation.
Munich – Inflation is currently also causing concern when shopping in supermarkets or discounters. At Rewe, Edeka, Aldi or Lidl, many customers are looking more than ever at what their own wallets have to offer.
New Lidl price tags show two prices – but not all customers benefit
Especially when it comes to food that is becoming more expensive, consumers want to buy as cheaply as possible. In particular, bargain and promotional prices, which promise greater savings, are welcome by customers. But price comparisons between branded and private label products are also often worthwhile. In the Lidl stores, too, something decisive will change in the price in the future – more precisely, on the price tags.
Some of the new Lidl price tags contain two prices: one stands for the normal price of the product, the other for the Lidl Plus price. © Kai Hartwig
From now on, Lidl customers will find two prices on the price tags. However, not all consumers benefit from this, but above all Lidl Plus customers. Because in the future, in addition to the normal price for a product, the price paid by people who get an additional discount thanks to the Lidl Plus app on their smartphone will also be displayed.
For a better allocation of which products receive an extra discount, the prices relevant to customers with the Lidl Plus app are displayed in red with a black frame next to the normal retail price ("normal price"). Normal offers, which every customer can take advantage of, will continue to be marked with red signs. If a product is offered a price without any discount, the sign is white with black lettering.
New electronic price tags already implemented in German Lidl stores
As the consumer portal Chip.de stated, the discounter's loyalty program, launched in 2018, is now available in all 30 European countries where Lidl has stores.
In a statement, Lidl stated: "The design has already been rolled out nationally on all existing electronic price tags." As the Lebensmittel Zeitung reported, the new electronic price tags will be successively introduced in all Lidl stores throughout Europe.