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Will a French star win the NBA Finals? - Voila! food

2023-06-05T11:11:40.236Z

Highlights: Hennessy, the world's best-selling cognac brand, is collaborating with the NBA this year. As part of the collaboration, a limited edition is returning to Israel: two bottles. For every purchase of a 700ml bottle of Hennessy you will be given the option to participate in a lottery whose winners will choose from each store. In short, whether you're a Boston, Miami, Denver or Lakers fan (or even, if you're not lucky, Knicks fans), you can win official items from your favorite basketball team.


Will a French star win the NBA Finals?


A championship drink (Photo by Getty Images, Ronald Martinez)

How do you know you're not young anymore? Well, cognac used to be identified for me, like all my contemporaries, with a European lifestyle. One that may not require a tie, but at least a jacket, maybe a fireplace burning in the background, sometimes even a cigar. A noble drink for noble people.

But those days are long gone, certainly for the world's best-selling cognac brand, Hennessy, which realized years ago that it had to refresh its target audience and began a series of successful marketing moves, which tried and even succeeded in redefining the brand's target audience.

How does all this relate to the finals of the best basketball league in the world? Hennessy will also collaborate internationally with the NBA this year. As part of the collaboration, a limited edition is returning to Israel: two bottles: Hennessy - VS Hennessy and VSOP Hennessy that will be launched in stores during the NBA Finals series.

The international cooperation between Hennessy and the NBA began three years ago, and was the first partnership in the history of the Cognac House with the American Basketball League.

What is now related to cognac? (Photo by Getty Images, Kevork Djansezian)

Who wants a jersey?

In honor of the launch of the limited edition of both phrases, NBA-themed outdoor displays will be set up in select stores selling the designer bottles. For every purchase of a 700ml bottle of Hennessy, you will be given the option to participate in a lottery whose winners will choose from each store and receive official NBA products - jersey, basketball, jacket and more. In short, whether you're a Boston, Miami, Denver or Lakers fan (or even, if you're not lucky, Knicks fans), you can win official items from your favorite basketball team.

Who believed that cognac, once associated with a suit, could be so "cool" that it would attach to a jersey? To the youngest of the readers, this seems understandable, perhaps even natural. For my generation, who grew up with all the cognac rituals (remember when it used to be served on a glass inclined on its side over a steaming container, to concentrate the aromas at the top...?), this is a real revolution. So what will you drink?

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In the field of the big guys (Photo: PR Abroad)

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Hennessy VS

Considered the most popular cognac in the world. VS Hennessy consists of a variety of OVs aged in oak barrels between 8 and 40 years. VS Hennessy is the flagship of the world's largest cognac house and is characterized by a rich and powerful taste, yet spontaneous and accessible. It is recommended to drink clean, on ice or in mixes and cocktails. <>% alcohol, not kosher.

The most popular cognac in the world (Photo: PR Abroad)

Hennessy VSOP

Cognac that combines OTV that ages in different barrels for a wide range of ages. Cognac is characterized by a harmonious and balanced aroma, which has a continuous finish.

A harmonious and balanced aroma (Photo: PR Abroad)

It is recommended to drink clean, on ice or in mixes and cocktails. 40% alcohol. Not kosher.

Nir Kipnis, in collaboration with Hennessy

  • food
  • Sanhedrink

Tags

  • Cognac
  • Hennessy
  • basketball
  • NBA

Source: walla

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