AI-generated content: Deezer strikes back

The Beatles resurrected with new songs, an unprecedented collaboration between Drake and The Weeknd, a track from Oasis... Content generated by artificial intelligence (AI) abounds on music streaming platforms.

To combat the phenomenon, the French music streaming platform Deezer confirms that it is working on a range of tools "at the forefront of technology". The system is responsible for determining whether a song has been made using artificial intelligence and in particular whether a synthetic artist's voice has been used. Once detected by the software, AI-created tracks will be reported to artists, labels, and users.

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The objective is twofold: to better support artists and labels in their monetization, and to fight against fraud. "Our goal is to eliminate illegal and fraudulent content, increase transparency and develop a new remuneration system where professional artists are rewarded for creating valuable content," Deezer CEO Jeronimo Folgueira said in a statement.

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With over 100,000new tracks uploaded to our platform every day, it's becoming increasingly important to stand up for real artists who create high-value content."

An announcement that comes as AI shakes up the sector. In mid-February, the star DJ David Guetta had made talk about him by using AI for a voice like rapper Eminem for one of his shows. The artist did not market this title, explaining to the BBC want to "open the discussion for an awareness".

The music industry is worried

In the sector, discontent is rising. Many major players in the music industry are concerned about the economic benefits of using artificial intelligence in music. Universal Music was the first to sound the alarm. The record company wants streaming services to ban AI systems from accessing copyrighted songs. Universal is also concerned about the manipulation of eavesdropping. A position that pushed Spotify to delete in May tens of thousands of songs generated by artificial intelligence.

Last March, it was the turn of Alain Veille, the president of Warner Music France, to focus on the challenges raised by artificial intelligence. "It is both a real innovation, but it is also a point of vigilance to have for the protection of the intellectual property rights of our artists," he told Le Figaro.