On May 11, Etam kicked off the summer with a swimsuit parade in the legendary port of Saint-Tropez. On the podium follow one another indented bikinis and vitaminized one-piece jerseys, future successes of the season. And if several models reveal the lower curve of the breasts of the models, this is in no way due to negligence or a mistake in size: the neckline is now worn upside down. These mischievous cut models also seen in the new collections of many brands, from Livystone to Triangl to Noo, promise a reversal on the beaches this summer. But the phenomenon began to emerge during the previous ones.
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BILLIE EILISH. - Armani White
Pulling the strings
Was it the idea of recycling your swimsuit during a summer disrupted by Covid? Or the desire to forget the comfortable outfits of confinement in favor of a sensual look? Still, in the summer of 2020, on Instagram, influencers start wearing their triangle swimsuits backwards. By tying the strings intended to be tied in the neck of the back, they overturn the classic bikini and conquer a new territory: the underside of the breasts.
They are inspired by a sexy twist, glimpsed on the influential Kendall Jenner and Hailey Bieber, and quickly seized it. How to copy them? Trend believers. On TikTok, the hashtag #bikinihack, which lists the stratagems and ways to wear his swimsuit, flies away. Today, it reaches 199 million views.
Etam Cruise Fashion Show 2023
In pictures
View slideshow48 photos
View slideshow48 photos
From Instagram to the deckchair
What was a trick has given birth to a trend: if wearing your bra turned upside down can seem risky in terms of support, or even impossible for generous breasts, brands have learned the lesson. A year ago in Hawaii, it was also on a beach that the jersey with the inverted neckline signed a striking appearance during the Jacquemus spring-summer 2022 show. Then the bath specialists adapted it. At Roxy we find both an interpretation of the inverted triangle and bras decorated with a subtle opening on the interval between the breasts. Ditto at Calzedonia or Sézane. What to consider without fear this stunning coquetry.
