Uncontrollable forest fires are currently raging in Canada. The resulting smoke makes for the perfect advertisement for a video game in a depressing way.
New York City – Climate change is increasing the number of disasters internationally. Several times a year, uncontrollable forest fires rage due to the excessive heat and drought in summer. Currently, it has hit Canada. The effects of the wildfires in Canada are also being felt in the United States. In a particularly gruesome way, however, a video game "profited" from the disaster.
| Title of the game | Diablo IV |
| Release (date of first release) | 06.06.2023 |
| Publisher | Blizzard Entertainment |
| Series | Diablo |
| Platform | PS4, PS5, Xbox One, Xbox Series X|S, PC |
| Developer | Blizzard Entertainment |
| Genre | Hack and Slay, Action-RPG |
Wildfires in Canada punctuate Diablo 4 ads in creepy ways
What happened? In Canada, several forest fires have been raging for weeks, which can no longer be controlled. The Canadian government has already asked for international help. In the USA, too, the effects of the forest fires in Canada are being felt, as the smoke has moved as far as New York City, as Merkur.de reports.
Diablo 4 "profits" from wildfires in Canada: The orange clouds of smoke that can be seen in New York City underlined a poster advertisement for Diablo 4 in an uncomfortable way. This was shown by the user poopstore in a photo in the forum Reddit. On this you can see the ominous orange smoke that envelops New York, behind a banner of Diablo 4 that reads "Welcome to Hell, New York".
That's why the advertising fits so well: In Diablo 4, the mother of all demons, Lillith, tries to escape from hell. In the fight against evil, players are repeatedly confronted with the spawns of the fiery underworld.
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Advertising for Diablo 4 is accompanied by forest fires in Canada – fans take it easy
Here's how fans are reacting: Many fans take the threatening situation with black humor. In the comments under the picture, many fans sarcastically comment on the menacing backdrop:
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- the_spikey says: "Blizzard marketing spares no effort and simply sets Canada on fire," referring to the developer and publisher Blizzard Entertainment, which is responsible for Diablo 4
- Zorops rails: "You really started a forest fire near my house for a media stunt? It's really ruthless."
Despite the threatening situation in North America, Diablo 4 fans take it with a wink. Blizzard Entertainment has already set up the second successful advertising campaign with the unwanted drama, because Megan Fox evaluates the deaths of the players in Diablo 4.