Remove all forms of advertising after 20 p.m. on France televisions' antennas and platform? This is one of the shocking proposals of the parliamentary report on the future of public broadcasting, written by MPs Jean-Jacques Gaultier (LR) and Quentin Bataillon (Renaissance). And it does not please advertisers at all.
Over seven months, MEPs conducted 75 hours of hearings, questioned more than 200 players in the sector; However, "advertisers have never been solicited on issues related to advertising," says Jean-Luc Chetrit, the director general of the Union des marques (UDM), which brings together 250 members, including 41 in the top 100 advertisers in France. Result? A report "far from the reality of advertisers' practice".
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To begin with, we must put the church back in the middle of the village. "Sponsorship between 20 p.m. and midnight on France Télévisions represents less than 5 minutes, or 2% of airtime each day. We can't talk about presence...
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