After NIS 65 million was invested in it, a new avenue of stores was launched today (Thursday) in the Ofer Bilu Center Outlet shopping complex.
The new boulevard covers a total area of about 7,500 square meters, and offers a variety of stores of fashion and home brands, offering outlet departments with discounts of up to 70% alongside new products and collections. As we published yesterday, the boulevard will include a huge branch of Nike Unite (which will cover about 1,400 square meters), as well as Razili's first outlet branch, and outlet branches of Femina, Delta, Fix, Spice and more.
Nike's much-talked-about branch will include departments for men, women and children, and will include special edition items and launches. The store will offer discounts throughout the year of up to 50% on all models. Please note that large sizes are also offered in the store, so you can find items for women up to extra large, depending on the item.
Nike Outlet Store at Ofer Bilu Center Outlet, Photo: Ami Shumen
So what did we find there?
In the Nike Unite store we found a variety of products at a 30%-50% discount, including Air Jordan products. Since this is an outlet, of course the stock of sizes and items is limited to each model. However, you can find items for the whole family. Thus, for example, the price of a Dry Fit tank top for women is offered at NIS 84.90 before the 30% discount offered on it. The price of another jersey costs NIS 134.90, and there is also a 30% discount on it. A Michael Jordan sweatshirt is offered for NIS 244.90 and has a 50% discount.
The best seller of Jordan Air shoes for men is not sold at a discount, and its price stands at NIS 489.90, and despite this – its price is lower than when it was first launched by about NIS 600. There are also other Air Jordan shoes at all kinds of prices, on which there are discounts. For example, shoes that cost NIS 359.90 before 30% off and shoes that cost NIS 509.90 – for which 30% discount is offered.
We also found a Dry Fit top for 204.90 shekels, plus a 30% discount; Gozier for 114.90 NIS before 30% off, tights for 144.90 NIS before 30% off, and more.
Especially popular. Nike Outlet Store at Ofer Bilu Center Outlet, Photo: Ami Shumen
As mentioned, the first outlet store of the Razili chain also opened for the first time in the complex. The store covers an area of 150 square meters, and includes a wide range of clothing and footwear items from NIS 49.90 to NIS 399. Among other things, you can find accessories alongside fashion items such as swimwear, shoes and more.
So, for example, the store is arranged according to prices of details at 99 NIS, 149 NIS, 349 NIS and 399 NIS.
Femina's outlet branch covers an area of about 80 square meters, and you can find a wide range of lingerie items at prices of up to 70% off the entire outlet department.
The Delta store moved to a new location on the new boulevard, in a store that covers about 210 square meters, where we found items for children for NIS 49.90 for club members, such as a set of two dresses, two tights and more. For women, we found two bras for NIS 259.90 for club members.
At Pix, a store covering 200 square meters, you can find a variety of women-only lingerie, sea cloths, pajamas, slippers and more.
Shirts at the Nike Outlet branch in Ofer Bilu Center Outlet, photo: Ami Shumen
According to Omer Ogolnik, CEO of Ofer Malls Operations: "The new boulevard was opened as part of the complex's strategy to continue to serve as a central hub in Israel for outlet stores of up-to-date and sought-after brands. The opening of the new avenue allowed us to add a large variety of additional brands to the mix of stores. As part of this, extensive development work has been carried out over the past year in favor of the construction of the new boulevard, including, inter alia, the construction of new sidewalks, improvement and upgrading of infrastructure, lighting, signage, cladding, awnings, traffic circles, upgrading vehicle traffic, adding about 300 parking spaces, connecting the new complex to existing ones, and more."
The complex itself will be open seven days a week, and includes about 180 stores, including Factory 54 Outlet, Mango Outlet, Adidas Outlet, Renoir, Twenty for Seven Outlet, Castro Outlet, Get Pro (importers of Under Armour), American Eagle, Golbary, Urbanica, Octopus, Adika, Minana and more.
Nike Outlet at Ofer Bilu Center Outlet // Photo: Liz Peretz
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