With 22 million views on Instagram, and 2 more on TikTok, the communication operation around the "Garment" bag of the American brand ShoeDazzle is a great success. Directed by influencer Toria Curbelo, the video showcases this clever background and praises its peculiarities. It opens completely, goes flat, and becomes a cover of clothes where to slide his own, without folding them. Once zipped, it takes on a bag shape to accommodate more business. On Instagram, users are amazed.
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"This bag is genius!", "I need it", can be read in the many comments that are accompanied by nearly 1.3 million mentions "I like". On the site, the model displayed at 86 € ($92) is out of stock. A small phenomenon that highlights the great love of social networks for luggage.
@serenaneel
Replying to @beisbeis is bigger - what do we think besties #weekenderbag
original sound - Serena Neel
Indeed, the "Garment" bag competes with another, also acclaimed on TikTok. It is a model with a lower compartment, from the Beis brand. Its equivalent at a lower price found on Amazon (a "dupe", in the jargon of the network), is also making a place on the platform alongside many other travel companions, bags or accessories. The hashtag #weekenderbag (or "weekend bag", editor's note) which lists the videos of tests and recommendations of different models, alone lists 90 million views.
@molly.jordan
Let the packing begin!!! #semesteratsea#sas#studyabroad#europe#packing#packwithme#packingcubes
Sail - AWOLNATION
"#Fais your suitcases with me"
If the quest for the perfect bag is all the rage, it is because it is part of a more global fascination for the art of luggage. In the vein of Marie Kondo's organizing precepts, social networks are invaded by storage tips and videos of suitcases cleverly compartmentalized. What to put in your luggage and how? Answers on TikTok where the hashtag #packwithme ("Pack your bags with me", Editor's note) accumulates 3 billion views and compiles videos of all kinds, from the user who hastily packs a locker room for a boat trip in a Louis Vuitton bag, to the one who meticulously locks in kits of all sizes the necessary for four months of travel in Europe. The goal: to find the ideal wardrobe to shine on your holiday photos and manage to make it fit in an ever more restrictive space.
@ryanair
Who's going to know? WE KNOW!#travelhack#baggage#ryanair
original sound - Akenzen
Smaller, more economical
Because the massive interest in this exercise can also be explained by the tightening of airlines' baggage policies. From now on, to avoid paying, cabin bags must not exceed the dimensions of 45 × 36 × 20 cm at Easyjet or 40 × 25 × 20 cm at Ryanair, which greatly complicates the task of travelers. And forces them to be cunning to save money. In early February, a trick went viral on TikTok: it consisted of hiding their clothes in a pillowcase to sneak them into the cabin. Ryanair even had to publish a video to dissuade users, decidedly caught red-handed.
