At each pop-up store, its endless queue. And that of the "Jul Store" is no exception to the rule, quite the contrary. At the Terrasses du Port shopping center in Marseille, hundreds of fans rushed to the rapper's merchandise stamped with the initials D&P, those of the D'Or brand and Platinum, as shown in the images of France Bleu Provence.
An incredible queue for the "Jul Store" which opens this morning in Marseille. It is the ephemeral shop of the products derived from the rapper @jul, installed at the Terrasses du Port pic.twitter.com/epH4axxKAS
— France Bleu Provence (@bleuprovence) June 9, 2023
The pop-up shop will remain open for a fortnight. His opening day, this Friday, June 9, coincides with the release of his next album, "C'est quand qu'il s'extinction". A marketing operation that highlights in any case his label, a bit like this pique launched at the government about the pension reform from one of his new singles: "64 years retirement, he does not respect the people the government".
An emblematic phenomenon of the Phocaean city, Jul explained his approach to the daily La Provence: "Every season I make a collection for my team, my team had been asking me for a point of sale for a long time, so we created this ephemeral shop. There will be the new summer collection, my album and lots of things to discover. »
The shop is open 👽❤️✊
Meeting at the center @LesTDP my team pic.twitter.com/gs738odXBA
— Jul (@jul) June 9, 2023
Shorts, T-shirts or bobs... All the characteristic panoply of the rapper is offered for sale. Not to mention, of course, tap dancing and socks.
