Strauss Zelnick, CEO of the American video game publisher Take-Two, could not restrain a chuckle of satisfaction. "The GTA franchise is arguably the most profitable in entertainment history! " he exclaimed last month on the economic channel CNBC. Born in 1997, this saga has long cultivated a sulphurous reputation by reversing the norms of video games: the player embodies not a vigilante, but a thug who will rise in the hierarchy of organized crime. All against the backdrop of a biting critique of modern America.
GTA is now the cornerstone of Take-Two's finances. Its latest opus, GTA V, is one of the group's main growth drivers every quarter. An extraordinary tour de force for a game that celebrated its 10th anniversary on Sunday and crossed with panache three generations of consoles.
"GTA V continues to outperform"
On September 17, 2013, the release of GTA V made headlines around the world. With its $250 million budget, this...
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