GTA V, a decade of extraordinary success for the video game industry

2023-09-18T17:04:37.802Z

Highlights: GTA is now the cornerstone of Take-Two's finances. Its latest opus, GTA V, is one of the group's main growth drivers every quarter. An extraordinary tour de force for a game that celebrated its 10th anniversary on Sunday and crossed with panache three generations of consoles. With its $250 million budget, this game has made headlines around the world. On September 17, 2013, the release of GTA V made headlines worldwide. On that day, the game was released for the Xbox One, PlayStation 4 and the PC.

Selling 185 million copies, this game has generated nearly $8 billion in revenue since 2013.

Strauss Zelnick, CEO of the American video game publisher Take-Two, could not restrain a chuckle of satisfaction. "The GTA franchise is arguably the most profitable in entertainment history! " he exclaimed last month on the economic channel CNBC. Born in 1997, this saga has long cultivated a sulphurous reputation by reversing the norms of video games: the player embodies not a vigilante, but a thug who will rise in the hierarchy of organized crime. All against the backdrop of a biting critique of modern America.

GTA is now the cornerstone of Take-Two's finances. Its latest opus, GTA V, is one of the group's main growth drivers every quarter. An extraordinary tour de force for a game that celebrated its 10th anniversary on Sunday and crossed with panache three generations of consoles.