Status: 18/09/2023, 22:11 p.m.
By: Juliane Reyle
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Sustainability and environmental protection are constantly innovating in the food trade. Lidl announces changes in fruit and vegetables – customers will have to do without products in the future.
The discounter Lidl announced on Tuesday on "LinkedIn" an innovation on the subject of sustainability, fruit and vegetables: In the future, customers will have to do without certain products in the food retailer's stores. "With immediate effect", Lidl will refrain from selling fruit and vegetables. The affected products can no longer be found at the fresh food counter.
The import of fruit and vegetables by plane is to be completely stopped. The import of fruit and vegetables by plane is to be completely stopped. "We no longer offer airborne items, such as papaya – which we had in our range – in the comments," Lidl writes in the comments when asked by some LinkedIn users. Also, "green asparagus is only offered seasonally from Germany or Europe". The company also explains why Lidl decided to take this step.
| Enterprise | Lidl |
| Branches in Germany | approximately. 3250 |
| Branches worldwide | approx. 12,200 |
| Foundation | 1973 |
Environmental protection at Lidl: innovation in fruit and vegetables at the discounter
According to the company, the elimination of flying fruit and vegetables in all 3,250 Lidl stores in Germany is intended to save tons of CO₂. Lidl speaks of another "step towards more sustainability". In the discounters, even the assortment is to be changed for more animal welfare: meat and dairy products are affected by the innovation.
However, when asked by some "LinkedIn" users, Lidl also writes: "Our commitment relates exclusively to fruit and vegetables." This means that other goods, such as flowers, will continue to be flown in for the discounter.
Despite environmental protection: Fruit and vegetables continue to be available at Lidl
Despite not using fruit and vegetables flown in, Lidl advertises with "crunchy salads, fresh herbs or regional fruit". Around 160 fruit and vegetable items will be available in the discounter's stores. But not only Lidl seems to be focusing on environmental protection, a change in the supply chain is also intended to protect the environment at Kaufland.
