At Prada, fashion returns to the concrete, to beautiful things for today's reality - Moda

The slime that slides from the ceiling to end up in a metal grate all pink, the soundtrack of 'Vertigo', the Hitchcockian 'The woman who lived twice', to accompany the fashion show of the collection for next summer of the duo Miuccia Prada-Raf Simons. "We didn't want to philosophize or tell stories about clothing," Miuccia Prada said, but this collection is also a story in its own way, and not just a story of style.
"For this collection, - is the premise of Miuccia Prada - we wanted to focus on work, methods, techniques and value. There is a respect for our craft as designers and for the act of creating clothes. The clothes speak for themselves." And they tell "a return to the concrete, to physicality and to reality". "We have tried to do our best work and achieve beautiful things, for today's reality. It may seem trivial, but - concludes Miuccia Prada - it is the truth".

Photo story The Prada fashion show at Milan Fashion Week spring summer 2024 - Photos - Ansa.it

Fringes, the leitmotif of Miuccia Prada-Raf Simons' proposal

And it is never trivial what comes out of the creative minds of the two: the fringes - leitmotif of the proposal - are not only decorations, but are also printed on poplin shirts or - in the embroidered version or decorated with metal rings - become jewel skirts. "Known ideas, techniques and materials - explains Raf Simons - are used in different ways through unusual ways, moving and redefining the elements. In a continuous evolution of Prada's DNA". In this looking ahead there is also the desire to show what has been done since 1913. "Although we don't usually do it, for this season - adds Simons - we wanted to talk about craftsmanship, the complexity of the work that revolves around these clothes".
Likethe utility caban in hand-treated cotton and patinated leather, the hand-embroidered cashmere polo shirt with crystals and studs, the patchwork panné velvet dress always embroidered by hand with metal eyelets. "All embroideries - explains Simons - are handmade and the collection embodies ideas and techniques studied and developed for a long time. This work is always part of what we do and have always done. We wanted to make it recognizable." Just as it was made recognizable, at the end of the show, the work of a lifetime of Fabio Zambernardi, Miuccia Prada's right-hand man for over 40 years, who called him to collect the applause of the audience together with her and Simons.

From Scarlett Johansson to Vincent Cassel, guests of Prada

In the front row there were stars like director Wes Anderson, who is at home at Prada and tomorrow presents his latest film Asteroid City (2023) at the Foundation. In addition to Anderson, admiring dresses in very light organza and soft colors and assertive suits with the jacket with oversized shoulders tucked into shorts, there were actors such as Vincent Cassel, Benedict Cumberbatch, Scarlett Johansson, and Emma Watson. But outside, as for several seasons, hundreds of kids waited for hours for Enhypen, the K-pop phenomenon.

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