Status: 21.09.2023, 09:54 a.m.
By: Carina Blumenroth
Ingrids have a hard time if you trust the job portal Indeed. Because everyone wants jobs from you, says the protagonist. Now this is a thing of the past.
Finding a job is sometimes not so easy – while you used to leaf through a lot of job advertisements in the newspaper, this has shifted in the meantime. The new challenge is usually sought online. Support is provided by certain job portals. For example, Indeed – in order to stand out from the crowd of portals, advertising is important. For a while, Indeed advertised with Ingrid and thus attracted attention.
Ingrid from Indeed has "new job": Video as a farewell
The job platform Indeed no longer advertises with Ingrid. (Montage) © monticello/imago-images.de/Indeed/Montagebild
Dressed in streamers, actress Tina Pfurr alias Ingrid speaks into the camera: "Well, instead of always explaining Indeed, I looked for jobs myself and found a great new job. With more flexibility and great performance." The news is celebrated with music and humorous dances by former colleagues. Indeed shared the video on its social media channels.
This ends the era of "Ingrid explains Indeed", as the company itself writes under the video. As an advertising figure, Ingrid has made a significant contribution to strengthening Indeed's brand awareness, Jens Lappoehn, head of marketing at DACH Indeed, told Horizont.
Three aspects deter applicants in job advertisements, including phrases.
Indeed without Ingrid – this is how users react on the net
Instagram users have different opinions about the departure of the advertising face:
After termination: How much of the annual leave am I entitled to?
Not a "company slave": Gen Z applicant thinks about work-life balance
Work ethic on the job: Which employees do the best work
What is the correct way to call in sick? What the employer should know
Suspicion of working time fraud: Is it enough for a dismissal?
Fancy a voyage of discovery?
- "Ingrid, we will miss 😍 you"
- "It was a great time 👏"
- "What a pity. All the best!"
- "Thank God over 🥳all the best for the future 🍀😉"
- "☝️It was annoying at times, but overall I thought the campaign was great! In any case, the goal has been achieved! If you know Ingrid, you also know the job portal! Everyone is talking about it ... Whether negative or positive! Bye-bye Ingrid!"
Don't miss: You can find everything you need to know about careers in the career newsletter of our partner Merkur.de.
Indeed-Ingrid: This is the person behind it
Tina Pfurr (43 years old) is actually a theatre and film actress and radio play narrator – but the actress is probably known to a broad mass as Ingrid from the Indeed commercial. But that doesn't bother the actress so much, she told hna.de a few years ago: "The advertising is very funny and not annoying. And I'm really funny as Ingrid."
On television, Pfurr starred in Tatort and Großstadtrevier, among other things. Since 2011 she has been directing the Theater Ballhaus Ost in Berlin together with Daniel Schrader.
What's next for Indeed
The portal Horizont reports that it is now a matter of connecting to the advertising success for the company Indeed. Accordingly, a new campaign is to start in autumn.