If the kitchen is always the master in the lives of Italians, today the attention seems to be focused no longer, or not only, on recipes and ingredients, but on the cost of living and on the sacrifices that families often have to face: 72% would be available to use new sustainable ingredients, such as algae, insects and meat grown in the laboratory. This is told by a survey by Readly, the main subscription service for newspapers and magazines in digital, commissioned to the international research institute YouGov.
79% of survey respondents say they have had to change their routine, in the supermarket and in the kitchen. In particular, 44% now choose to buy groceries on offer; 23% admit to consuming less meat and fish and 11% buy less fruit and vegetables. A third of Italians have also cut spending on restaurants. 44% try to compensate for these limitations in creative ways, looking for new recipes, or choosing dishes based on simplicity (44%) and cost of ingredients (23%).
An interest that is also evident in the reading choices. "Cooking magazines have always been very popular with Readly readers," says Chief Marketing Officer Marie Sophie von Bibra, "But now we are getting new readers' attention due to the rising cost of living. Many bookmarks are created in recipes to prepare your favorite takeaway food at home." 44% of respondents say they read several cooking magazines on Readly, from which they draw inspiration for new dishes. It is no coincidence that among the most read pages on the app in the last six months there are two recipes: Focaccia with cheese, a single dish with a few simple ingredients; and Torta caprese, traditional dessert, low cost and delicious.
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