Every year on Passover, food chains and grocery stores hide their chametz shelves behind loose nylon or a dusty sheet. It is forbidden to buy, it is allowed to take a peek. That's just how television works on Yom Kippur.
Not broadcasting, but actually yes. Here's an overview from the last 24 hours. Partner shut everything down but left content for the children. Cellcom, HOT and yes hid VOD behind a shofar image, but left a loophole for sophisticated users who knew how to bypass the block by searching for content in a focused search bar. So who are you working on?
Channel 12's default screen during Yom Kippur, Photo: None
Moreover, customers who pay for an online subscription – say yes+, Sting, Next or Free TV, which are not subject to regulatory rules – received VOD services as usual, including recommendations on binges that can be sipped a day. The apps for Keshet, Reshet, Kan, Netflix and Disney+ smart TVs also operated as usual. Funniest: Even the Channel 14 app worked normally and commercials popped up when I tried to watch Patriots in Kippur.
Kippur's television status quo is not what it used to be. In my view, since the content is stored in the cloud and everything is computerized, it is unnecessary to continue hiding VOD behind "loose nylon" and block with a wink a service that people consume at home. Live and let live? Forward. But content providers insist on walking a fuzzy path of coexistence in order to be okay with everyone, and in the end both sides are offended, convinced that they are not respected.
Towards Atonement: More than 70,<> people in Selichot at the Western Wall (Archive) // Photo: Western Wall Heritage Foundation
Here's another example. Before Kippur, it is customary to stop the flow of broadcasts at 14 p.m. This year, the fast begins at 00pm and for the first time the Cable Board has allowed Charlton (Sport 18) to broadcast English football until 00.1pm. Liverpool, Arsenal, Chelsea, Tottenham and Manor Solomon certainly attracted viewers.
The precedent turned tragic when, at the height of the sporting tension, the three live broadcasts were stopped at the 89th minute(!). A brave and subversive move by a broadcaster, sensitive to the viewer who is emotionally involved in games such as the reenactment of the "La Marmor" scene. Either you broadcast everything or you don't broadcast at all. You can't have both.
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