Status: 26/09/2023, 05:32 a.m.
By: Felina Wellner
The popularity of linear television is declining. Sky is also realigning itself – this entertainment channel is now affected by this.
Munich – Competition in the television and streaming market is fierce. In order to keep up with the competition à la DAZN, Netflix and Disney+, Sky is continuously adapting its own offering. On the night of 26 to 27 September, the "Sky Comedy" channel will be shut down.
Linear entertainment offering is getting smaller: That's why it's now "Sky Comedy"
In March, it was mainly technical reasons that led to the shutdown of many Sky channels. At the end of June, the station started with linear programming – initially two documentary channels were affected. With the entertainment channel "Sky Comedy", a third will follow in a few days.
The media usage behavior of our viewers has changed dramatically.
A few years ago, the expansion of the linear entertainment offering was part of a Sky mega-offensive. In addition to "Sky Comedy", "Sky Crime" was introduced in the course of this. Since then, however, a lot has happened, Sky reveals at the request of the online magazine dwdl.de. " The media usage behavior of our viewers has changed dramatically." In particular, comedy content, it continues, is primarily watched flexibly on demand via "Sky Q" or "WOW".
Video-on-demand offer from Sky as an alternative? These comedy series are included in the offer
In addition to the changed way of using its own offering, the German launch of Disney+ in 2020 could also have influenced the channel cancellation. The new competitor provider and other streaming services are causing performance pressure in the entertainment sector.
On-demand instead of linear: Sky cancels comedy channels. (Symbolic photo) © IMAGO
Sky will also focus more on video-on-demand in this division. Among others, "Ghosts", "Tschugger" and "Pastewka" are available via "Sky Q" and "WOW". In addition, the entertainment channels "Sky One" and "Sky Atlantic" are not affected by current program cuts. The group is also sticking to "Sky Crime" at the current time.