"All the products here are from the day before. We have pains au chocolat, from the day before that we offer at 0.50 cents, "explains Martin to a customer who enters his shop. Recovering unsold items from sixteen bakeries in eastern Paris to resell them the next day at half price is the challenge of Martin Herbelin and Adrien de Dumast, two partners who opened the bread depot "Demain" in the eleventh arrondissement of Paris in June.
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"We have arrivals that change every day, so it's a surprise in the morning when we sort the unsold items collected at night in our partner bakeries," explains the co-founder. "We only work with bakeries that make sourdough bread and artisanal products, because sourdough allows better preservation," says Martin.
An apple pie at 6 euros instead of 18 euros, a bread at 6 euros / kilo instead of 14 euros / kilo, the concept of "Tomorrow" seduces customers as much for its anti-waste side, as for its broken prices. "It's good for the wallet and it's also good not to throw away," shares Anna who leaves with two loaves of bread for five euros. Watch our video report at the top of the article.