Itzik the Great / Itzik the Great Restaurant
You'll have to believe us when we say it's not an easy job, not an easy job at all.
To try all the new products that come out to the Israeli market (and sometimes also outside it), to taste before everyone else, deliveries and more deliveries, paper bags that accumulate in the office (and at home), a constant feeling of satiety.
Seriously, it's harder than it seems, and no one pays you for the gym, or compensates you for the rapidly developing sense of FOMO in the psyche.
To all articles in the "New on the Shelf" sectionHowever, the "New on the Shelf"
section, with its tasters, curiosities and loyal consumers, was once again on its way, determined and mission-oriented. And this time - about the same as an ATM, but better than cash. Yes, we are very eclectic.
The simplest, the most effective. Itzik the Great's Meat Packs / Ilan Narinsky
It was a little difficult at first to understand exactly what the new message of Itzik the Great was, on what basis the explosive declarations ("start-up in the meat world") of the people of the veteran restaurant from Jaffa were formulated, and how all this fits in with what you imagine in your head (a kind of ATM that takes out meat instead of cash). But everything, or the vast majority at least, works out when you face the thing itself.
I don't know if it's a startup, because I'm not familiar with the high-tech worlds and their marketing definitions. I do know that calling this thing Meat Station was a wise, brilliant act. Mainly because that's what it is, and that's what it does – the simplest, the most effective.
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Meat professionalism. Itzik the Great/Itzik the Great
It's actually a static selling point for the meat establishment, which eliminates getting to the Jaffa's home base, as well as parking queues and dealing with, well, humans. The first was installed on Dinzgoff Street in Tel Aviv in a 24-7 format, the second is already operating at the Ayalon Mall in Ramat Gan (subject to the complex's operating hours) and others will be chained throughout the country, up to 63 in the coming year, as stated by Itzik Luzon and Ben Asulin, the owners.
The selection goes, presumably, on the hits of the place and is based on rigid demand for products. There are, among other things, Wagyu kebabs and lamb fat (8 NIS for 54 units), hamburger (96 NIS for a pair), beef fillet rings (4 NIS for 87 units), butcher's cut skewers (5 NIS for 79 skewers), minot steak shakel wagyu (49 shekels), and minced meat (<> shekels for half a kilogram).
These, almost needless to say, demonstrate a very high level of allowance and true meat professionalism. Machine or non-machine, you get Itzik the Great by hand. That's still saying something.
An extension of the parent base. Itzik Luzon (right) and Ben Asulin/Ilan Narinsky
The interface is very convenient, including clear images that help you understand exactly what you are purchasing here, and no more than a few clicks are required to complete the move. The frozen packaging lands at the bottom of the machine (similar to a can, for example, in parallel machines), and wondering how you will carry it with you now is answered perfectly with a bag attached to each product.
The disadvantages are obvious, but plausible considering the product. There is no showcase, of course, and no butcher who will know how to answer questions and recommend cuts and how to use. That's not the story, nor was it meant to be. Obviously, there is also no possibility of playing quantities here (hamburgers, for example, come in pairs) and like any machine, here too the inventory is subject to change.
What we have here is simply a distant extension of Itzik, makes travel redundant, saves shipping and logistics, and solves cravings. Doing a barbecue tomorrow? Building on a steak meal and don't have the energy to mess around? Did you wake up at hours and remember? In a few seconds, you can get your hands on some of the best meat temptations in the country, and head home. It may not be a startup in its most natural definition, but it's enough to start lighting the fire.
Meet Station by Itzik the Great, Dizengoff 105, Tel Aviv and Ayalon Mall, Ramat Gan
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