"This Spring-Summer 2024 ready-to-wear collection is a hymn to freedom and movement and tells a story that originates in the gardens of Villa Noailles". In thinking of a collection suitable for the next warm season, the creative director of Chanel, Virginie Viard, this time let herself be fascinated by the rationalist construction located a stone's throw from the sea, on the hills of Hyères, in the South of France, on the Côte d'Azur, built by Charles and Marie-Laure de Noailles and designed by architect Robert Mallet-Stevens in 1923.
Here the images of the parade
The light, the brightness and the color, the profusion of geometric patterns, the play of contrasts, asymmetries, patchwork, maritime stripes (so dear to Coco), paintings, give rhythm to a collection that stands out for its carefree elegance. Multicolored tweed dressing gowns, black or pink and striped terry jackets are on the catwalk. Neoprene dresses and lace trousers are adorned with floral motifs. Many short dresses and pleated soleil tops. But there are also striped shorts and Bermuda shorts combined with double-breasted jackets worn open with hands in pockets, garconne.
"Sophistication and informality - says Virginie Viard - tweed is in the whole collection, sportswear marries lace: I tried to combine one thing and its opposite in the most beautiful way possible. And the gardens with swimming, the swimming pool of the villa Noailles, that exceptional setting, lend themselves quite well to this". This explains why the swimsuits on the catwalk, but also the organza babydolls, the most sporty clothing, the spoty chic sweaters, followed by evening dresses, freed from constraints and emancipated from the structure. Everywhere life is low, flat shoes. Everything brings to mind certain icons of the time such as Brigitte Bardot. Light and elastic dresses parade without straps and linings. Vests, cardigans worn as clothes give a sense of freedom. The trousers have pockets, the shorts are wide-leg, the asymmetrical skirts, bows and pleats complete this study on the wardrobe suitable for life on the move. A certain idea of sensuality permeates some dresses, shirts, petticoats, black organza tops, whose transparency allows infinite layers. References to Marie-Laure de Noailles and Gabrielle Chanel, united by strength of character and friendships with the artistic avant-garde, come together in black sunglasses adorned with gold.
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