Two days before the show, Chanel always sends a teaser of its collection. A video signed by the duo of photographers Inez & Vinoodh that reveals the spirit of the show. This season, therefore, head for the villa Noailles. This masterpiece of modernist architecture designed, at the request of Charles and Marie-Laure de Noailles by Robert Mallet-Stevens, overlooks the city of Hyères and, this year, celebrates its centenary. A place steeped in history, which has become an icon of modernity, and which hosts every year the Hyères Festival of Fashion, Photography and Accessories, an international event dedicated to young creation of which Chanel has been a partner since 2014.
Fashion show - Chanel - Ready to wear Spring-Summer 2024
In pictures
View slideshow72 photos
View slideshow72 photos
Summer postcard
Tuesday, 10:30 am, inside the Grand Palais Éphémère on Place Joffre, the walls are decorated with colorful and oversized flower panels and offer an ideal postcard of summer in the gardens of the Villa Noailles overlooking the bay. It is also very hot inside the show that welcomes the front row friends starred or great ambassadors of the house. In the race for celebrities who do not escape any show, Chanel is one of the great houses that attract lights from around the world: Penélope Cruz, Riley Keough, Usher, Brie Larson, Amandla Stenberg, Jennie of Blackpink settle. There is also Paris Hilton, the pop star of this season in Paris, who settles with the Parisian Chanel girls, Inès de la Fressange Caroline de Maigret, Lyna Khoudri, Charlotte Casiraghi, Rebecca Marder, Anna Mouglalis, Anamaria Vartolomei and Marine Vacht.
Beachwear couture
The collection tells the story of a cool girl who takes up her summer quarters in villas bathed in light and comes out in pop and beachwear outfits very couture (Paris Hilton should love it). Sophistication and relaxation, tweed that runs through the entire collection, sportswear and lace: "I tried to bring together one thing and its opposite around the coolest spirit there is. And for that, the gardens and swimming pool of the Villa Noailles, its exceptional setting, lend themselves quite well, "explains Virginie Viard, the artistic director of Chanel's fashion collections in her note of attention.
Chanel Spring-Summer 2024 Fashion Show. (Paris, October 3, 2023.) Bobby
Tweed and flip flop on the feet
Chanel girls will stroll this summer on the beach or by the pool in a pop pink or midnight blue one-piece swimsuit, worn under multicolored bathrobe capes and black flip-flops on the feet (the most noticed flip flop of the season). For the city, it will be flat ballerinas and tailored jacket with asymmetrical tweed miniskirt that reveal the legs. A sun pleated top, striped Bermuda shorts, jeans closed by a pearl belt and a sweater carelessly tied at the waist, everything is chic at home but in the most perfect carefree. On her cotton tank tops of black and white stripes edged with Malabar pink, she also superimposes her chain necklaces and then offers herself a trip in a short dress, lace pants or ruffled blouse.
Ode to Freedom
The bouquets of flowers and patchworks of pastel tiles emphasize her summer look, the sailor stripes that invite themselves everywhere to the bottom socks remind us that she is by the sea while the transparency of her dresses, shirts, petticoats or bras worn with two-tone sky blue boots with a black rhythm tip, her, her starry evenings. Sunglasses with gold chains complete this free and cheerful wardrobe. In the end, Jeannette's "Porque Te Vas" resonates, a hit at the top of the charts in France in the summer of 1976. Like a refrain that makes you want to find the pleasure of having fun and dressing up to go dancing on the shores of the Mediterranean.
