The afternoon hours are weak from a television point of view, even during the terrible days we are going through. The routine is trying to build itself, people can no longer stick to the screen and some even go out to get the children from school.
But just as there are irrelevant hours in the media, there are also irrelevant people in the media at this time, and two of them are Almog Cohen and Itamar Ben-Gvir. There are irrelevant ones who don't care and go under the radar, but these two are publicity and media hungry. Days without exposure in the media develop an allergy in them. Uncontrollable tingling. Then control of the mouth is lost, just as the camera light begins to dazzle.
On Monday morning, a stupid and unnecessary debate was convened in the Knesset, one that other Knesset members really begged not to take place, and certainly not at this painful time, on the issue of the death penalty for terrorists (which already exists in the law).
Almog Cohen slammed the bereaved families for not having a mandate for the pain, and suddenly the TV channels and website raiders jumped on what was happening as a source of great spoils. Ben-Gvir added his own, took a picture with a family member of a kidnapped, the matter went viral and here the two achieved the goal.
But this was only the first part of Almog Cohen's show. His lust for publicity led him to an interview with Channel 12 News, where he continued to approach and attack and turn the pain and bereavement into some kind of imaginary competition between parts of the country, waving his finger in a frenzied manner.
The events in the north caused Yaron Avraham, the host, to quickly report on what was happening in the sector, and in the background one of the interviewees could be heard gasping and choking live. Later it turned out that it was Cohen who was not feeling well, and was later evacuated to the hospital (speedy recovery). In days of fighting and loss, in which we wait every evening for the IDF Spokesperson and the country's leaders to speak, Almog Cohen recorded impressive doubt: insults at families who expressed their pain, an angry interview that reminded us of days that are good to be forgotten, and for dessert a gasp live.
It took Geula Even only one year to finish her morning show on Network 13. Objectively, from the outset it was lost, regardless of the moderator. Eban, as good as she was, ended up in a place that couldn't get off the ground, and one that broadcast instability on his morning show and changed hosts like socks.
Morning shows require stability, a familiar face and a sense of home.
Geula Even bids farewell to the morning show, photo: Reshet 13
Anyone can interview a collector of Amharic-speaking parrots in a fascinating panel at 06:50 a.m., but not everyone feels it's worth starting the morning with and creating continuity. This separation will be good for both sides, partly because there is nowhere else to go down.
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