Pio Manzu's alarm clock, Marco Zanuso's kitchen scales, Raymond Loewy's casserole dish, Minitel... These objects are those of our childhood, our adolescence. They lived from house to house, wandering from Emmaus to flea markets, until they returned to grace. These everyday objects, hitherto worn by a few enlightened collectors - Philippe Decelle and his Plasticarium, Jean-Bernard Hebey and his Hidac, an acronym for Historical Industrial Design Archives & Collection - are enjoying a renewed interest from the general public, who are snapping them up. They are metallic or plasticized witnesses to a golden age of consumerism, pop functionalism and mass production.
Let's go back. Although the invention of semi-synthetic products dates back to the mid-nineteenth century, it was above all the first fully synthetic material, Bakelite, that caused a sensation when it was invented in 1907. In 1913, it was the turn of Formica. Five years later, fashion designer Elsa Schiaparelli is using fasteners...
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