The Limited Times

Now you can see non-English news...

++ Vespa, a billion-euro brand, lifestyle icon + - News

2023-12-04T09:07:25.301Z

Highlights: The Vespa is known all over the world and is a lifestyle icon. The Piaggio group's two-wheeler is a brand "desired and in demand" The brand's value continues to grow and has been valued by Interbarand at over one billion euros (+19%).. It is profoundly Italian and loved globally; It's premium and inclusive at the same time. It shows that it can conquer new arenas beyond the boundaries of mobility". It is a historic brand but one that is constantly evolving.


The Vespa is known all over the world and is a lifestyle icon, a brand whose value continues to grow and has been valued by Interbarand at over one billion euros (+19%). (ANSA)


The Vespa is known all over the world and is a lifestyle icon, a brand whose value continues to grow and has been valued by Interbarand at over one billion euros (+19%). "The term 'iconic' is often overused, but there really is no other way to define this brand," comments ManfrediRicca, Global Chief Strategy Officer at Interbrand. "Vespa is a historic brand but one that is constantly evolving; it is profoundly Italian and loved globally; It's premium and inclusive at the same time." The Piaggio group's two-wheeler is a brand "desired and in demand, but it also shows that it can conquer new arenas beyond the boundaries of mobility".


All rights reserved © Copyright ANSA

Source: ansa

All life articles on 2023-12-04

You may like

Life/Entertain 2023-12-04T09:07:25.301Z
News/Politics 2023-12-04T09:36:39.019Z

Trends 24h

Life/Entertain 2024-02-27T10:04:13.714Z
Life/Entertain 2024-02-27T05:15:30.051Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.