The Vespa is known all over the world and is a lifestyle icon, a brand whose value continues to grow and has been valued by Interbarand at over one billion euros (+19%). "The term 'iconic' is often overused, but there really is no other way to define this brand," comments ManfrediRicca, Global Chief Strategy Officer at Interbrand. "Vespa is a historic brand but one that is constantly evolving; it is profoundly Italian and loved globally; It's premium and inclusive at the same time." The Piaggio group's two-wheeler is a brand "desired and in demand, but it also shows that it can conquer new arenas beyond the boundaries of mobility".
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