Status: 05.12.2023, 15:33 PM
By: Andreas Knobloch
Anyone who buys rolls from the bakery now has to dig deeper and deeper into their pockets. The price of six "rolls" has now angered a customer.
Munich - It is the tiresome topic that drives many Germans: prices in discounters and supermarkets, as well as in retail in general. Recently, the discussion about VAT in the catering industry has also been a major topic in terms of price increases. As an example of inflation and high bills, a bakery customer has now explained how much six rolls cost.
Actually, rolls were always considered a bargain. But for some time now, everything has been getting more expensive at the bakery around the corner. Increased energy costs, minimum wage, staff shortages and a mountain of bureaucracy are described as reasons for the difficult situation. Above all, the selection is getting bigger compared to previous days. Spelt, organic, wholemeal - the rolls, as they are called in High German, are available in a wide variety of variations.
"Six bread rolls for 8.46 euros": Buying bread rolls at the bakery is becoming more and more expensive
However, one customer didn't like the bill at all. More than angry, she vented: "Six rolls 8.46 €. You will witness the moment when I decided to stop buying rolls from the bakery," she wrote on platform X (formerly Twitter).
She showed the bill as proof. Three "Bolle Spelt" costs 1.47 euros each, one "Bolle hell" 1.35 euros and two "Bolle Karotte" 1.35 euros each. Your post goes viral, it is viewed almost 8,46 times. And many other users tell of similar experiences. There has also been a bread roll shock in Munich - in 450.
But what are other reasons for the price increases at bakeries? The German Press Agency spoke to master baker and bread sommelier Tobias Exner from Brandenburg. "We don't raise prices for fun. We can't cover our costs at the moment," says Exner, who has 280 employees and several branches. Friedemann Berg, Managing Director of the Central Association of the German Bakery Trade, put it more dramatically: "Unfortunately, one or two bakers leave the company every day." 600 businesses closed last year.
Bakeries are getting more and more expensive - and then VAT will also rise in 2024
Among other things, the price of sugar has tripled in the last three years. Exner, for example, has reduced its product range and is closing earlier. And in 2024, it could become even more expensive, at least in bakery cafés, if the lower VAT on food in the catering industry rises again to 19 percent next year.
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But there is also a ray of hope, says Berg: modern bakeries are opening in many cities. For organic baked goods with spelt, rye, nuts and herbs, customers in some places stand in long queues and spend prices of around 8 or 9 euros per kilo for handmade bread. "We are experiencing a renaissance of the bakery trade," says Berg, managing director of the association. Last year, 422 new companies were founded. "We don't have to worry about the future of the bakery trade." But that doesn't mean it will necessarily get cheaper. (ank with dpa)