In Solocal's offices in Boulogne-Billancourt, on Wednesday afternoon, some of the 2300,<> employees of the former French flagship were anxiously awaiting the arrival of their new CEO, Cédric Dugardin. This high-risk professional, called to the rescue to turn around Quick, restructure Conforama or manage the liquidation of Presstalis, must come to the rescue of the group, which is now going through its fourth financial restructuring in eight years.
The former publisher of the famous Yellow Pages, converted into digital marketing for small and medium-sized businesses, is experiencing a real descent into hell. In five years, its capitalization on the Paris Stock Exchange has lost 99.4%, falling to €11.3 million. Its share price barely exceeded 8 cents on Thursday... An unthinkable situation for this group, from the former public monopoly of France Telecom, which was worth 6 billion in 2006. "It's a textbook case of French restructuring, which comes back ...
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