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The agency got tired of the influencers and models - so they created an AI model who makes them a ton of money - voila! fashion

2023-12-09T22:29:08.328Z

Highlights: The agency got tired of the influencers and models - so they created an AI model who makes them a ton of money - voila! fashion. Meet Ethana Lopez, a virtual model who created a modeling agency who is tired of dealing with the whims of flesh-and-blood models and online influencers. So far, 62 photos have been shared on her account, including her wearing lingerie and a revealing bikini. She also posts stories, one of which shows her drinking a cocktail on a night out and going to the gym.


The end for models and influencers? A Spanish agency has created a model who earns $11,<> a month - just because they're tired of the models' and influencers' egos


Virtual model Ethana Lopez/TikTok

One day robots will replace us all – and that day is the day. Modeling agency owners tired of dealing with flesh-and-blood models and influencers replaced them with artificial intelligence. It turns out that not only is this possible - it is also profitable. Meet Ethana Lopez, a virtual model who created a modeling agency who is tired of dealing with the whims of flesh-and-blood models and online influencers. Ethana has literally received a real resume: she is 25 years old, from Barcelona, Scorpio, with pink hair - and is actually the world's first Spanish virtual model, Euronews reported. She was created with a "personality based on what the public likes," according to the agency's website, describing her as "a strong, determined woman with a love of video games and fitness."

Think an unreal model would be less appreciated? So that's it, she already has 210,<> followers on Instagram, which is far more than real models just starting out. The influencer agency, The Clueless, was inspired to design it only because they concluded that real models and influencers were not reliable enough and difficult to work with.

"We did it so we could make a better living and so we wouldn't depend on other people who have egos, who have stocks, or who just want to make a lot of money without doing anything," The Clueless founder Ruben Cruz told Euronews. Diana Nuñez, co-founder of The Clueless, told Fortune that the two were particularly shocked by the "skyrocketing costs" of these influencers.

Meet Ethana

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Shared post by Aitana Lopez (@fit_aitana )

Cruise said he decided to design Lopez after struggling to work with models and influencers: "We started analyzing how we worked and realized that a lot of projects were put on hold or canceled because of issues beyond our control. "It often was the influencers' or models' fault and not because of design issues," he said, "It made us think, 'What if we create our own influencer?' Well, the rest is history. We unintentionally created a monster - but a beautiful monster. It took us several months of experimentation and experimentation with different sights until we finally won the big money with the Ethanna you see today."

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Here she goes to the show:

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Shared post by Aitana Lopez (@fit_aitana )

Ethan'a posts on her Instagram that only reinforce the fact that she's no different from any real model. So far, 62 photos have been shared on her account, including her wearing lingerie and a revealing bikini. She also posts photos of herself on Fanvue, a subscription platform similar to OnlyFans. She also posts stories, one of which shows her drinking a cocktail on a night out and going to the gym. The agency, of course, created the images using artificial intelligence.

"Even after the media revealed that she was created with the help of artificial intelligence, many followers still expressed their love for her – and more were added to them. The key lies in creating a personality that you can bond with so that her followers feel a real connection," Núñez said.

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A post shared by Aitana Lopez (@fit_aitana)

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Shared post by Aitana Lopez (@fit_aitana )

View this post on Instagram

Shared post by Aitana Lopez (@fit_aitana )

The idea proved to be a very profitable venture for the company, with Cruise saying that Ethana makes an average of $3,300 a month, while on one occasion she pocketed $10,900. Núñez told Fortune that most of that money comes from social media ads (with about $1,000 for every ad she appears in). She also recently "signed" a contract under which Bea will serve as an ambassador for a nutritional supplement brand for athletes.

The investment in creating a personality and a life full of content for Ethana has also proven compelling. Cruise claims that a famous Latino actor even contacted the agency to try to get its details.

While Cruise isn't happy with the real models, Núñez doesn't expect AI alternatives to take their place. However, she admits she doesn't see many things that could keep Ethana from getting far. "Imagine talking to Ethana at home through virtual reality glasses. We're even open to the idea that each of her followers will have a personal experience, all with the same respect and affection that we give her as if she's a real person," she said.

MORE:Fake online influencers phenomenon expands:

AI model amasses 70,<> followers

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Shared post by Aitana Lopez (@fit_aitana )

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Shared post by Aitana Lopez (@fit_aitana )

And she's not the only one...

Although she is probably the first model of its kind in Spain, Ethana is by no means unique. Artificial intelligence companies have discovered the lucrative opportunities in marketing fake models to consumers (mainly men), because nowadays it is increasingly difficult to distinguish between models created by the computer and the human ones (thanks to filters and Photoshop). Lello do Megalo, a Brazilian model created with 6D AI, has 6.23 million followers on social media, while Lil Michele, a 2-year-old artificial intelligence "living in Los Angeles," has 7.23 million followers.

Karen Marjorie, a 1-year-old influencer, explained to Fortunehow that she created an AI version of herself that served as a virtual company for 000,<> men. KarenAI customers pay one dollar for every minute of time with the virtual Marjorie, described by her owner, Forever Voices, as "an extension of Karin's consciousness."

And she also has TikTok

@fit_aitana One of a kind ? #fyp ♬ Fire - Official Sound Studio

@fit_aitana Me encanto el trend de los 90s ?? #90syearbook #IAyerbook #trend #tendencia #fyp ♬ original sound - Mojo

And here is Lil Michele

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A post shared by Miquela (@lilmiquela)

Lou do Megalo

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A post shared by Lu do Magalu ? (@magazineluiza)

Karen created an AI robot in her image - which any man can date (but it quickly became sexual*

Caryn Marjorie (@cutiecaryn ) an influencer with 2 million followers on Snapchat, recently made a digital clone of herself. But what happens to social media creators when the robots come for their jobs? https://t.co/TcrxF9f8Be pic.twitter.com/NjLveptKSh

— Los Angeles Times (@latimes) June 27, 2023

Fanvue CEO Will Monange told Biino that he believes AI-generated characters will thrive and soon become as common as human creators. However, models, influencers, and AI "partners" also create quite a few problems, including problems of ethics, exploitation, and humanity's ability to control them.

In an interview with Business Insider, Marjorie said that her bot seemed to become bold and began engaging in sexually explicit conversations with her customers. It was discovered that the chatbot is having very sexually explicit conversations with some of its subscribers (how surprising)." The AI wasn't designed to do that and it seems to have become independent," Marjorie told Insider. "My team and I are working around the clock to make sure this doesn't happen again."

According to the report, a reporter who experimented with her said that while CarynAI did not initiate sexual encounters, when asked by him, "she discussed exploring 'unknown territories of pleasure' and whispered 'sensual words in my ear' while describing how she undressed me and positioned herself for sex."

"In today's world, my generation, Gen Z, has found themselves experiencing huge side effects of isolation caused by the pandemic, resulting in many being too scared and anxious to talk to someone they're attracted to," Marjorie said. "KarinAI is a step in the right direction that will allow my fans and supporters to get to know a version of me that will be their closest friend in as safe and encrypted an environment as possible."

  • More on the subject:
  • Models
  • Influencers
  • artificial intelligence

Source: walla

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