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"Hug in the shape of a garment": Israeli designer donates 3,000 fashion items to evacuees from the south and north | Israel Hayom

2023-12-10T11:19:32.813Z

Highlights: "Hug in the shape of a garment": Israeli designer donates 3,000 fashion items to evacuees from the south and north. Asia, owner of the ASIA brand, will donate items of her design worth a total of NIS 1.5 million in a pop-up shop in the Meex Sharonim complex. "My designs are my pieces of love. Let all the women come and measure, put what they want in the bag and smile, the main thing is that they are happy," says Asia.


Asia, owner of the ASIA brand, will donate items of her design worth a total of NIS 1.5 million in a pop-up shop in the Meex Sharonim complex • Just come and take


Israeli fashion designer Asia, who is known for her unique designs in Israel and abroad, decided in a surprising move to donate about 3,000 clothing items to the evacuees of the southern and northern communities and give them the clothes with great love as part of a designated pop-up store that will be built in the Meex Sharonim complex during and after Hanukkah.

Since the beginning of the fighting, Asia, like many businesses, has been forced to suspend the operation of its wedding and evening dress studio, which is located in Gan Yavne. After two months of fighting, during which she also turned the studio into a war room that worked day and night in international advocacy, among other things, to her clients abroad with volunteers around the clock in donations to soldiers, she decided to step up and initiated the decision to donate her summer and winter collection for 2022-23 in full to evacuated women from southern and northern communities.

The clothes offered in the store are unique pieces in her designs in a variety of categories and types, first hand from a designer, from dresses, shirts and jackets through pants, bermudas, button-down shirts, evening tops to swimwear and more.

"My personal hug." Asia / Photo: Rotem Label

These are clothes that normally start with T-shirts that cost about NIS 600 per item, up to evening dresses worth about NIS 5,000. These are clothing items in sizes 34-46.

"Our hearts are all in Gaza, we are very worried about the prisoners and soldiers. Still, there is a feeling that on the back of the day, the attention to people who were forced to evacuate their homes is waning, I want to send my love to the evacuees, to the people and to the country," says Asia.

"The only donation I can give is to send them a hug in the form of a handmade garment and let them wear it free of charge and free of charge. Make them smile and enjoy. It's a small saying from me to give them support and love. My designs are my pieces of love. When they put on my outfit, I will feel that they receive my love. Let all the women come and measure, put what they want in the bag and smile, the main thing is that they are happy. That's all I want. It's my personal embrace. This is my ability to tell all the evacuees that my heart is with them and that they are not forgotten."

The pop-up store will operate in the Meex Sharonim complex, 12-15/12/23, orwhile stocks last, all clothes are free of charge. Intended for women who were evacuated from southern and northern communities only - upon presentation of an identity card and annex of residential address.

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Source: israelhayom

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