We have a feeling that there are really few women who do not understand that our faces need daily maintenance.
With all due respect to genetics and botox treatments, the vision of the soul requires personal and precise care as well as basic coverage that is personalized and really flattering - the BB variety (protection + make-up) to the lipstick.
We received highlights from the popular brands and here are the important trends to consider in 2024. But, and there is a but.
Trends are here to be considered, but not necessarily to be adopted.
Everyone should crack the appropriate formula in their skincare routine and run with it.
Heida, after we made a reservation, we can begin:
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Chava Zingbaum, who heads the popular skincare giant, claims that it's all a matter of personalization - "Our skin is affected not only by genetics but by how our genes are expressed (apogenetics), lifestyle, diet, medications, stress, etc. The reference to active ingredients is important but If in the past active ingredients were mainly retinol acids and vitamin C, today the dominant trend that seems to expand in 2024 is active ingredients of plant origin."
According to her, the field of skin tech is also gaining momentum - advanced technology such as molecular miniaturization of raw materials such as hyaluronic acid and collagen, means that everything we want can be obtained through the products we apply.
"We undoubtedly lead the category," Zingboim adds, "and are already planning to introduce more technologies to the world of Skin Tech in 2024. According to her, an equally important trend is anti-stress treatments and preparations in direct connection with the situation we are in today - "many place emphasis on Calming the skin and the connection between the treatment of the body, mind and general relaxation."
"Many place emphasis on soothing the skin and the connection between the treatment of the body and the mind."
Chava Zingboim/Shay Franco
IL MAKIAGE also refers to the post-trauma we are in and the direct connection between the body and the mind.
Marketing Director Sharon Dorin says that "a proper skin care routine with effective products for the regeneration of skin cells will give the skin a healthy appearance and lift the mood, such as the 'Power Lift' cream. Skin that looks and feels good, will save us the need for layers of correction and concealment."
Regarding the color that will rule in 2024, Doreen updates that it is a peachy shade with a stain on the cheeks that will replace last year's blush pink.
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The Israeli make-up and care brand GA-DE emphasizes natural ingredients and other things from the plant.
Varda Shaaf, the main instructor of the brand, talks about clean formulas in the products, both in care and makeup.
The new LUMINITY care series contains, for example, 91% natural ingredients including vitamin C, blueberries and niacinamide.
And what about makeup?
The successful American brand NARS, which entered Israel in the last two years, talks about hybrid products and efficiency.
Products that are actually a connection between the worlds of care and make-up.
"It is not enough to talk about the coverage and finish of products, it is important and necessary to talk about what they contain and how they are good for our skin," points out Hila Koren Yehoshua, director of training for the makeup brand.
The general vibe is still 'soft glam' and as Korn Yehoshua says "it's here to stay".
"To create this look there is a tendency to use cream/liquid products rather than powders."
Here too, as in the other companies, they combine hyaluronic acid in a gel texture "so that the skin looks radiant", and vitamin E "to protect against environmental damage".
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Two more accessible brands sold in the various pharmacies catrice and essence refer to the category of lipsticks with a combination of oils and lots of moisture.
Bactris is launching a new series of glosses (in five shades) with a glossy finish and the intense nourishing properties of a lipstick, which is essentially the necessary daily combination.
At Essence they went for metallic lipsticks - moisture with an implicit touch of color and a long-lasting finish.
Of course, everyone has to find the shade that suits them, but the 'high in natural' trend is maintained.
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It is evident that in most companies the make-up base remains natural and clean, without unusual innovations, but there is a really special reference to the lipstick category, and it would not be unreasonable to link this to the shortage of years following the Corona masks.
Also in the Beyond Skin network, the prestigious French makeup brand La bouche rouge paris presents 100% vegan blushes.
The blushes are recyclable and refillable without microplastics, contain serum and moisture that make the texture easy to apply and also offer an elegant touch to skin covers for lipsticks by a leather artist handmade.
More in Walla!
Two cool techniques for applying blush that you should try
To the full article
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Eyeshadows are not the 'default' in makeup, but there are palette addicts and this category also has a reference.
At the Italian makeup brand PUPA, they try to make the category accessible with liquid eyeshadows that make the event easier for the amateur user who doesn't always come with special makeup skills.
"This is a product that is suitable for use 'in one go' and be done with it."
Fast and effective, says Ronan Steiner, the brand's training manager in Israel.
"There will be 12 shades in different textures that also allow you to mix them. Formulas rich in moisture that also give the eyeshadows the ability to connect with other makeup products easily."
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Cultivation
makeup
trends