The national rugby team is the testimonial of the promotion campaign for products from the nut supply chain, promoted by Masaf and Ismea and in collaboration with the Italian Rugby Federation (Fir) and the ministry for sport.
Present were the ministers of Agriculture, Francesco Lollobrigida, and of Sport, Andrea Abodi.
Entitled 'Inside there is Italy', the initiative aims to highlight the close combination of product and territory of origin, while the payoff "good, safe and rich in well-being" refers to the excellent organoleptic properties of the products in the supply chain, to the rigorous controls that Italy guarantees and the numerous properties that make nuts an ally for our well-being.
The campaign which concerns carobs, chestnuts, pistachios, walnuts, hazelnuts and almonds, is based on the need to create a system between the small realities that distinguish the sector, multiplying opportunities for comparison, exchange and aggregation between operators in the supply chain.
Furthermore, it enhances the distinctive productions of the Peninsula which are often little known, and which often lead to turning more easily to imported products.
A relaunch policy that also passes through the story of the territories of origin, the identity and distinctive characteristics of the products and the commitment to environmental and social sustainability of the producers.
For this reason, 2 thousand packs of dried fruit will also be distributed at the Olympic Village, with the involvement of hotelier students, and the commercials will be shown on the big screens in the hospitality area and inside the stadium.
"With this campaign our teamwork continues aimed at strengthening the link between healthy eating and sport and the combination between our excellences and territories of origin - commented the Ismea Extraordinary Commissioner, Livio Proietti - good food education also passes through the consumption of fruit shell which, thanks to the versatility that distinguishes it, is well suited to assisting the nutrition of athletes, as well as being a privileged raw material in the art of pastry making".
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