Jacques Higelin found the name sooner or later to baptize this independent musical label born in 1996, home of Vincent Delerm, Shaka Ponk and Vianney, which is told in a documentary,
La belle histoire
.
The appeal of this brand has not diminished over the years.
“I make music, how do you sign with sooner or later?”
thus launches a young man into the audience at the preview in a Parisian cinema of the three episodes of 35 minutes each, which will be made freely available from Wednesday on YouTube.
“I’ll give you my email
,” responds Vincent Frèrebeau, boss of the label, with a smile.
Also read “Load”, the new Sony music label dedicated to young audiences
La belle histoire
, a documentary directed by Benoît Toulemonde and Didier Varrod, looks back on a journey full of twists and turns.
It is the song
New soul
(2007) by Yael Naim, which went viral because it supported an advertisement for Apple, which saved the ship from financial sinking at a time when physical sales were collapsing (CD, vinyl), while the music platforms are not yet installed.
“Magic, we found ourselves No. 1 in the USA in a few days, I burst into tears, the pressure was so much
,” breathes Vincent Frèrebeau in the third episode.
The label is also experiencing its dark hours with the disappearance of singer Lhasa, at the age of 37, following breast cancer.
“She’s in your soul, I hear her laughing
,” confides Vincent Frèrebeau.
But, beyond the music open to the world of Yael Naim (songs in English, French or Hebrew) and Lhasa (English, French, Spanish), sooner or later was for a long time the HQ of new French song with Thomas Fersen , Mathieu Boogaerts and Vincent Delerm.
The expression sooner or later particularly sticks to the latter, who will wait
“almost two years”
before signing, Vincent Frèrebeau wishing that the artist reaches maturity.
Success came with his first album in 2002. Today, it is Vianney who plays this role of locomotive.
The group Shaka Ponk, with its furious concerts, stands out among the ideal son-in-law profile of the singers previously mentioned.
Its members tell how, initially doubtful, they joined the label after a meeting with Vincent Frèrebeau.
Who
“jumped on his desk playing guitar with a racket, he even had a nosebleed”
remembers singer Frah.
It was the group that sooner or later expected to diversify with the show production company Zouave.