Who would have thought that the iconic sheath dress is celebrating 50 years.
Behind the invention that embraces femininity is the Jewish fashion designer, Diane von Furstenberg, who is releasing a special capsule collection in honor of the dress that put her on the map of the fashion world.
Inspired by the New York Times crossword, she developed a special edition print in honor of the anniversary.
David Kwong, creator of the crossword, worked with Von Furstenberg to create a custom crossword.
The print was transferred to a silk scarf that will be available online and in the stores of the brand she owns starting today (Thursday) and will be sold at a price of 258 dollars.
Silk scarf, photo: screenshot, DVF
The exclusive capsule collection includes 16 models, six of which are the classic sheath dresses.
These pieces feature three prints for Spring 2024, one of which is a cross-stitch dress detailing various von Furstenberg mantras such as: "Truth," "Dare," "Freedom," "Attitude," "Responsible," and "Love."
Cross-stitch print available on two wrap dresses, one shoulder dress, overall, two wrap tops and a pair of pants.
The other nine styles bring back the iconic snake print in a variety of colors.
DVF new collection, photo: screenshot nordstrom
The collection will be sold in DVF boutiques as well as major department stores worldwide.
If you are looking for delivery to Israel, you can order through the brand's website or through Net-a-porter and Nordstrom.
"My brand has a dress that's celebrating its 50th anniversary. I don't think that's happened to a dress before," the 77-year-old von Furstenberg said in an interview with WWD.
"There is a huge archive and the dresses fill the vintage stores. I thought about how to celebrate the past and at the same time prepare the future. I try to be true to myself. To my values."
Created in 1974 and retailing for just $80 at the time, the sheath dress has intergenerational power and timeless style.
For five decades, the dress made a comeback, and in fact, in the 90s there was a revival of young women who discovered the sheath dresses in vintage stores, from where it continues to roll out even to Generation Z.
"The dress is about a woman's body. What makes a woman beautiful? Eye contact, a smile and body language. It's all a matter of body language. The quality of the fabric is also an important element. If we talk about sustainability, then of course the dresses pass from hand to hand and look wonderful even after years. And probably also The 70s will never go out of style. The sheath dress has proven itself to stand the test of time."
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The idea for the dress started in Italy.
Von Furstenberg worked as an intern at Manufactura Ferretti in Como, Italy, where she learned all about prints from the owner, Angelo Peretti.
Nearby was a sock factory.
With the advent of pantyhose, this factory went bankrupt and was sold to a private individual.
He had knitting machines and they experimented with using thicker yarns, and that's how the jersey fabric was born.
They started making shirts with prints, then polo shirts and then shirt dress.
Von Furstenberg previously said that she came to the US to visit her then-boyfriend, Egon Von Furstenberg, and met Giorgio Di Santangelo and Stephen Burrows, who designed clothes using jersey fabrics. "When I came back to Italy, all I could think about On it was 'How do I get back to America?'
When I got to the factory, all of a sudden, this factory in the middle of nowhere, I thought, 'Here's an opportunity.'
That's when I started making my first dresses."
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The upper part of the dress was inspired by the little shell knits of the ballerinas.
At first it was adapted to a skirt or pants and later to a dress.
"It got crazy. At 27, I was making 25,000 wrap dresses a week."
By 1976, a million dresses had been sold and von Furstenberg was featured on the cover of Newsweek, giving her her big break.
"Since then the dress is eternal."
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