As of: February 1, 2024, 10:50 a.m
By: Robin Dittrich
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For years, customers at Edeka and Netto have had to do without all Mars bars.
Now the price war is apparently coming to an end.
Munich – In recent years, many supermarkets have drawn attention to themselves through their price wars with well-known manufacturers.
Among other things, the Mars Group wanted to significantly increase prices.
Edeka and Netto defended themselves against this.
Edeka Group solves delivery stoppage by offering its own brands
The price dispute between the Mars Group and the Edeka group broke out as early as 2022.
Edeka CEO Markus Mosa said in 2023: “The greed of international branded goods companies is not yet abating and we are becoming less and less able to understand it.” 17 companies did not supply Edeka and the Netto supermarket, which is part of Edeka.
In addition to Mars, these included Pepsi, Procter & Gamble and Unilever.
Mars has been in a price dispute with Edeka and Netto for months.
This could soon be a thing of the past.
© Eibner/Imago (symbol image)
In order to compensate for the lack of deliveries, Edeka and Netto primarily relied on their own brands.
Although many large products were no longer available in supermarkets, the Edeka group increased sales by almost 5.6 percent.
Netto in particular grew significantly, with sales increasing by 1.1 billion euros.
This sales could increase again if the well-known Mars products can be found on the shelves again.
An end to the price dispute is expected to be imminent.
Mars' price dispute with Edeka and Netto could soon come to an end
The dry spell of Mars, Snickers, Milky Way and Co. could soon be over.
After the price dispute, which lasted over 17 months, a solution is in sight, as reported by stern.de,
among others
.
Netto and Edeka still do not want to accept Mars' apparently horrendous prices, but the companies are said to have found a solution.
Accordingly, the manufacturer's chocolate bars should cost more than before, but not as much as Mars demanded.
It's not just in Germany that supermarkets repeatedly find themselves in price disputes with well-known manufacturers.
The French supermarket Carrefour has no longer been supplied by PepsiCo for days,
the Financial Times
reported.
Although the company is only asking for a price increase of seven percent, prices already rose by 25 percent last year, which is why Carrefour does not want to accept this.
It remains to be seen whether the price dispute will last as long as between Edeka and Mars.
The fact is: “Manufacturers have been given a very strong negotiating position,” as consumer researcher Ananda Roy emphasized to the
Financial Times
.
(
approx
.)