The NGO calls for more transparency and consideration of risks.
This Thursday, the Paris Court of Appeal makes public its judgment concerning the Meta group's appeal on the promotion of alcohol online.
The identities of the influencers concerned on its platforms must be transmitted to Addictions France.
The judgment confirmed on appeal
The Court of Appeal upheld the trial judgment.
Already a year ago, she asked the Meta group for more transparency on the promotion of alcohol by influencers on Instagram in particular.
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If the American group has already deleted the incriminating content, it will have to provide the first and last names of the account holders involved.
Around twenty influencers are singled out, with 5 million subscribers.
Meta must also specify the pseudonyms used as well as the associated emails and accounts.
On the other hand, notes the press agency, the court of appeal requires neither the dates of birth nor the telephone numbers of the people concerned, contrary to what was required at first instance.
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Application of the Evin law
Addictions France welcomed “a major step forward” for the application of the Evin law on alcohol advertising, but also on the question of anonymity on the Internet.
The Evin law strictly restricts alcohol advertising, limiting it to informative content and prohibiting any association with partying, conviviality or humor.
“Addictions France today expects Meta to really cooperate, while taking measures to combat the dissemination of illegal content on its platforms promoting alcohol aimed at a young and particularly impressionable audience,” declared the association.
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Addictions France believes that images posted by influencers, where they depict themselves with clearly visible bottles or logos, are a way of circumventing the law.
The legal manager of Addictions France, Franck Lecas, deplores, however, that “around half a dozen of the Internet users concerned continue to post” content with alcohol brands.
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He points out the fact that users post this content in “Story”, ephemeral formats, which disappear after 24 hours.
The legal manager regrets that the “influencers” law adopted in June did not make it possible to better counter disguised advertising for alcohol.
For example by forcing influencers to impose “legal notices allowing associations to take legal action against the creators of illicit content, without having to initiate a cumbersome procedure” to recover identities from the social network.