As of: February 2, 2024, 8:52 p.m
By: Carmen Mörwald, Kilian Bäuml
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Inflation makes shopping more expensive, but at Kaufland and Lidl there is even a fall in prices.
Prices drop for over 50 products.
Kassel – In times of inflation, weekly shopping has become a costly affair.
Therefore, consumers are increasingly placing more value on purchasing cheaper private label brands from supermarkets and discounters.
At Kaufland and Lidl, prices are now being reduced on dozens of products.
Dozens of products at Lidl and Kaufland are now cheaper - especially from the organic department
Over 50 different products are affected by this price reduction.
The focus is specifically on organic products from the two retailers' own brands.
At Kaufland, the sales prices of over 50 items from the “K-Bio” brand were also reduced from January 29th.
For example, the 500 gram pack of spelled flakes is now available for 1.25 euros instead of 1.75 euros.
The 200 gram pack of hazelnut kernels is sold for 2.39 euros instead of 2.95 euros.
The prices of around 50 products from Lidl and Kaufland have been reduced.
(Symbolic image) © Monika Skolimowska/dpa
Also from January 29th, Lidl recorded a significant price drop: According to a press release from the discounter, the price for the 500 gram pack of “organic muesli” from its own brand “Crownfield” was reduced from 2.99 euros to 2.75 euros .
The kilo pack of “Bioland wheat flour” from the “Belbake” brand is now available for 85 cents instead of 99 cents.
Lidl and Kaufland want to take an “important step” – and are reducing the price of around 50 products
According to reports, the Schwarz Group, which includes Kaufland and Lidl, is justifying the product price cuts with lower raw material prices.
When asked by
IPPEN.MEDIA
, Kaufland explained: “We are taking another important step to give more and more people access to organically produced food.”
Aldi usually sets the lowest price for corner products in this range.
However, the Schwarz Group dealers have taken the first step in some product groups.
Kaufland and Lidl recently reduced the prices for breakfast cereals from their own brands “Crownfield” and “K-Classic”.
The competitors reacted quickly and adjusted their prices.
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