As of: February 2, 2024, 7:45 a.m
By: Christina Rosenberger
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Pleasant climate, special offers, their own radio station – supermarkets and discounters know exactly how they can influence their customers.
It smells of freshly baked bread rolls, soft music plays from the speakers - supermarkets like Lidl, Kaufland or Aldi leave nothing to chance when it comes to their customers' shopping experience.
Consumers should feel comfortable and buy as much as possible.
That's why, as echo24.de
reports, food retailers are using
very targeted measures - and they're not just in the obvious area.
Because as almost everyone knows, product placement in supermarkets is a sophisticated system.
Fruit and vegetables are often placed at the entrance to give customers the feeling of healthy shopping; the branded products are on the shelf at eye level.
At the very top and at the very bottom there is so-called “bent and stretched goods”.
The cheaper items that customers have to look for when shopping because they don't immediately catch the eye should not be the consumer's focus, but they can definitely make the purchase more expensive.
Lidl/Kaufland/Aldi: Discounters trick customers - these measures are intended to encourage them to buy
In addition, supermarket customers should always be tempted to make spontaneous purchases at Lidl or Aldi.
That's why many stores now have fresh produce counters.
Whether it's the pre-packaged sushi or the supposedly fresh banana covered in chocolate, when shopping, consumers should have the feeling that they are buying something particularly good.
It's the same with the baking machines that are available in many discount stores.
There is always the smell of fresh rolls and croissants here - if you go shopping hungry, you might grab a freshly baked pizza or a hot dog, even though you were actually only planning to buy toilet paper and flour.
But a particularly insidious trick used by food retailers is in the design of the shopping carts.
They are huge, which makes customers feel like they have only purchased a small amount of goods, even if ten items have already been packed.
Plus, the bottom of a shopping cart is almost always slanted, and there's a very specific reason for that.
Lidl, Kaufland and Aldi: Nasty trick – shopping carts designed so that customers buy more
The car floor is becoming lower and lower towards the customer.
This causes the goods to slide to the back of the shopping cart - directly out of the shopper's field of vision.
This – as well as the size of the actually very practical aid – gives customers the impression: it's not that much, they can still buy a little more - and the shopping tour continues.
But how do you manage to avoid this lousy trick of supermarkets and discounters like Lidl, Kaufland and Co.?
On the one hand, it helps a lot to have your own shopping basket with you and not to use a shopping cart at all.
This tool automatically ensures that a customer does not pack more than they can carry themselves.
But a shopping bag you bring with you and placed directly in the shopping cart and filled can also be used as an indication of how much has actually ended up in the cart.
By the way: Lidl offers a very special service for special needs with shopping carts, but only if customers ask for it.
But customers of supermarkets and discount stores should not only be particularly careful with their shopping carts, it is also important to correct the parking disc in the parking lot*.
In addition, there are certain parking rules at Lidl and Kaufland that should definitely be adhered to* if you don't want it to be expensive.
Customers can also save a lot of money by handing over their deposit and then redeeming the deposit voucher on time*.