Sanremo increasingly intercepts the tastes of young people, captures the trends that dominate the charts and confirms itself as an important growth driver for the recording market.
This is the analysis of Fimi, the Federation of the music industry, on the eve of the start of the 74th edition (6-10 February).
The streaming effect resulting from the rapprochement of the Festival with the recording market in recent years - underlines Fimi - is a central value on which the efforts of the record companies have been focused, whose investments in the songs and artists competing generates an impact in favor of various segments economic activities linked to the Festival, from TV itself to hospitality, through live music, the editorial and authorial world and the media ecosystem.
The generational change that has accompanied Italian music in recent years is noteworthy: between 2019 and 2023 the average age of the artists in the top ten fell by 18%, going from an average of over 36 years to an average of 29.9 in 2023.
A generational change photographed by the casts of the latest Sanremo editions, increasingly in line with the official Fimi/GfK sales rankings: for three consecutive years, in fact, the artists who won first place for the best-selling album in the annual ranking were present - Rkomi (Taxi Driver, 2021), Lazza (Sirio, 2022) and Geolier (Ilcoraggio dei bambini, 2023).
On the other hand, the podium of the best-selling singles of 2023 is entirely occupied by the songs competing at the last edition of the Festival.
And the choices of the 2024 cast confirm the trend of getting closer to the market: this is in fact the edition with the greatest number of platinum certifications obtained by Festival participants: 512 (+50% compared to 2023).
In retrospect, the songs competing in the 11th edition of Sanremo have won 184 platinum certifications and of these 121 were awarded to the songs that participated in the Festival under the artistic direction of Amadeus.
Streaming listeners of the songs competing at the last festival exceeded one billion plays for the first time: +23% compared to the 2022 edition and +198% compared to the 2020 edition.
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