After sharing leadership with its competitor CNews in December, BFMTV widened the gap again in January.
It posted an audience share of 3.1% last month, compared to 2.7% for its rival.
“
The news clocks are set right ,
”
smiles Hervé Béroud, deputy general manager of Altice Media (BFMTV, RMC, RMC Découverte, etc.).
“
The push of CNews is indisputable, it would be absurd to deny it.
It reflects the political and ideological state of mind of a part of the population.
But that does not force us to go into their niche, that of opinion.
More than ever at the start of the year, our intention is to embody the word information.
»
For the manager, the breakthrough of the Canal+ group channel is explained by the increase in its viewing time, an important criterion in calculating audiences.
“CNews attracts 8 million viewers every day
, while we attract between 12 and 13
million.
What changes is the time spent watching CNews…
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