St. Moritz, Saturday February 3.
Moncler Grenoble paraded in the frozen atmosphere of the very elegant Saint-Moritz.
Remo Ruffini, president of Moncler, had chosen his favorite Swiss station for this show which had everything of an icy fairy tale, between cold mist and dreamlike light shows on the peaks: a return to the sources for the brand born in the Alpes in 1952 and whose legitimacy in ski clothing is well established.
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Between the majestic fir trees of the protected forest of the Clavadatsch chalet, the fall-winter 2024 creations blossomed in front of nearly 300 guests - including Anne Hathaway, Kate Moss and Willow Smith - all wrapped up in branded white capes and equipped with headphones, so as not to disturb the forest fauna.
At nightfall, on the snowy catwalk winding between the trees, the biggest models were present, from MariaCarla Boscono to Irina Shayk, including Natasha Poly, Liya Kebede, Emily Ratajkowski and Jourdan Dunn.
Fashionable comfort and extreme softness for Moncler Grenoble fall-winter 2024. Press
Adapted to the most extreme climates, the 135 looks play on technicality in technicolor: a patchwork jacket worn with sky blue technical spindle pants, knits with geometric intarsia patterns, crochet embroidered jackets, quilted mini skirts, flannel which adapts and becomes water-repellent and faux fur pieces which echo furry maxi boots.
Slopes, outdoor activities or après-ski... To meet all the moments of life at altitude and design this ideal winter wardrobe, the worlds merge, mixing down and knit, shearling and technical fabrics.
Master of the cold
Created in 1952 near Grenoble by René Ramillon and André Vincent, Moncler never stopped climbing the heights until its takeover in 2003 by Remo Ruffini, then artistic director.
Passionate about skiing, the entrepreneur and current CEO of the group is launching a broad global expansion strategy by multiplying successful lines and collections.
Until the creation in 2010 of the Grenoble line, named in homage to the time when Moncler (now Italian) was the official supplier of the French national alpine ski team during the 1968 Olympic Games in… Grenoble.
Patchwork jacket in soft shades for Moncler Grenoble fall-winter 2024.
Fashion rise
Dedicated to high mountains and skiing, Moncler Grenoble combines performance and technicality to rise to the pinnacle of luxury.
Alongside this event parade, it is only natural that the group sees things big in Saint-Moritz by inaugurating the first global flagship dedicated exclusively to this mountain line.
The 300 square meter space, designed with respect for the environment (LEED certified) by the local studio Küchel Architects, immerses the visitor in the forest, between wooden sculptures representing trees, natural materials and nuanced colors, a tribute to mountains of the Engadine valley.
The first global Moncler Grenoble flagship in Saint-Moritz.
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Offering an ideal and ultra-fashionable range of clothing for winter sports: a complete suitcase with down jackets, shoes, hats, ski masks, gloves and helmets for the top of the slopes, but also après-ski items for a walk in town .
All adapted to altitude temperatures and made from insulating and innovative materials.
Essentials in short, to never compromise between style and altitude.