Thousands and sometimes even hundreds of thousands of dollars are sums you might expect to find that adults would be willing to spend and invest in treatments and beauty products, but it turns out that the obsession and pursuit of the ideal of beauty today begins at much younger ages, a phenomenon that arouses lively public discussion and also quite a bit of concern among doctors.
Not surprisingly, the youth are influenced by social networks, and from the moment they are exposed to network influencers documenting their skincare routine (for example, North West, the daughter of Kanye West and Kim Kardashian who documented herself on Tiktok in such a luxurious skincare routine), they will rush to try it on themselves, often As mentioned in treatments or very expensive products that do not match their young age.
Sometimes these will also be 9- and 10-year-old girls who will insist on facial treatments suitable for mature skin and will cause real damage to themselves as a result of using substances that do not match their age and development.
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"She babysits and we pay her with Sephora coupons," the father of the 11-year-old girl told the Post website.
"I took her to Sephora to shoot a TikTok video with all the products. I often try to convince her that she doesn't really need the products, but most of the time she doesn't listen to me," he said.
The father, a plastic surgeon by profession, added and told that his 11-year-old daughter devotes about forty minutes every morning before leaving for school to a skincare routine that includes no less than eight steps that also include the use of hyaluronic acid, serums and creams, the total cost of which can reach hundreds of dollars and even more.
"It's not something I invented," the daughter told the site following her father's words.
"My entire YouTube page on Tiktok is full of such skincare videos and we also have our own group where we upload videos and recommendations."
Another mother of a 13-year-old teenager added that she tries to follow her daughter's skincare routine and monitor the products she uses, but admitted that she does not have the ability to monitor everything and that she spends huge sums on products.
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As mentioned, the adolescent skin care trend arouses concern not only among parents but also among dermatologists who claim that it is not just a harmless trend and a passing craze that mainly causes a hole in the pocket, but a dangerous phenomenon that can cause real damage that can even be irreversible if aggressive substances such as acids are used The types intended for mature skin.
"They don't really need acids, serums or vitamins at this age," a veteran dermatologist told the site.
"All they need is a sun protection factor and maybe a moisturizer and nothing more. Their skin is sensitive at this age and there is no reason to irritate it with chemical substances."
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