Sanremo is music, songs that remain in the history of the seven notes, but also looks that are spectacular and trendy.
Indeed, in recent years, thanks to social media, the festival has become a real catwalk.
For further information Agenzia ANSA Fashion has taken over Sanremo, the historic carpet scale - Fashion - Ansa.it Curiosities and anecdotes from the annals, almost a history of costume (ANSA)
So much so that this year the competition started earlier, with the green carpet, where we have already had a sample of the outfits that will be seen in the five evenings on the Ariston stage.
Meanwhile, Lorella Cuccarini, alongside Amadeus in co-hosting, prefers to wear vintage clothes from big brands.
This time too, the stylist Gai Mattiolo has prepared a very precious wardrobe for Amadeus, at the helm of the 74th edition of the festival, like a true king.
The wardrobe for the Sanremo evenings of Amadeus' wife, Giovanna Civitello, is also by Mattiolo and will focus on delicate colors: peach, ivory, pink, gold, lavender.
"With my staff - the designer told ANSA - we have created 25 tuxedos for Amadeus, from which he can choose the ones he prefers to wear on the different evenings of the festival. Most of these clothes are jewel tuxedos, embroidered with crystals Swarovski. The most precious jacket has a decoration made with over 60 thousand stones."
The colors, in addition to the classic black, are ocean blue, cobalt blue, white, gold, silver and peony.
"Combined with the tuxedos - adds Mattiolo - we have prepared various bow ties and ties, so that every evening Amadeus is free to choose the jacket he feels most in the mood to wear, but also the related accessories. I would like to point out that it is all rigorously tailored. These garments are part of "The Show Collection", a collection which, as the title says, is suitable for the show or in any case for parties and special occasions. It is a collection of haute couture made in Italy and more precisely made in Naples , where the tradition of men's tailoring is known and recognized throughout the world as an Italian excellence".
Meanwhile, Fendi announces that the co-host of Sanremo, the singer-songwriter Marco Mengoni, the singers Mr. Rain, Lazza and the Italian actor and ambassador for the maison's men's line Massimiliano Caiazzo are wearing Fendi Mn Custom Made and Men Made To meausure total looks .
But in the meantime a note arrives from Valentino announcing that he will dress Mengoni with Valentino Custom Made looks for the entire festival.
"Among the clothes that the creative director Pierpaolo Piccioli - it is specified in the note - designed specifically for him, a cotton poplin shirt with gazar trousers embroidered with glass pearls, with a trompe-l'oeil effect. Inspired by the look opening of the Valentino Un Chateau Haute Couture FW 2023-24 collection, presents itself as an unconventional jeans for the Ariston stage and for a previous idea of formal elegance. It is not intended to be a provocation but a search for mastery and exceptionality seen that the construction is complex, the result of an important work of Italian tailoring. The effort is not perceived, as a spontaneity, grace and lightness is created which is summed up in the thought of Brancusi dear to Piccioli, simplicity is a resolved complexity".
And the trousers are made up of this complexity, made with 500,000 round glass beads mixed with custom-cut pearls, dyed in countless basic indigo colors and reproduced like those embroidered to create the authentic color of naturally shaded and worn denim." Valentino also Loredana Bertè.
Paola & Chiara host the Prima Festival in Marella total look, live on Rai1 at 8.30 pm. While the young singer-songwriter Giovanni Pietro Damian, aka Sangiovanni, will wear a series of total looks tailor-made by GCDS brand. Maison Margiela designed by John Galliano will dress Mahmood. Etro has created six exclusive looks for Angelina Mango, while Fiorella Mannoia will wear a custom made outfit by Luisa Spagnoli.
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