The Limited Times

Now you can see non-English news...

Evan Mock, new face of the Maui Jim brand: “The Aloha spirit cannot be described, it must be experienced”

2024-02-07T17:33:48.791Z

Highlights: Evan Mock, new face of the Maui Jim brand: “The Aloha spirit cannot be described, it must be experienced”. He notably plays Akeno “Aki” Menzies in the revival of the series Gossip girl on HBO Max. “By embracing the essence of 'Ohana, we are embarking on a journey of transformation, driven by passion and unwavering commitment,” explains Roberto Vedovotto, President and CEO of Kering Eyewear.


The rising star from Hawaii who has become a board and screen ace, Evan Mock, signs a committed collaboration with Maui Jim. The opportunity for the sunglasses brand to reach a new audience since its acquisition by Kering Eyewear. Encounter.


We only hear about him in many areas.

Evan Mock is the actor, sportsman and model that everyone wants.

While he grew up in Hawaii where he learned as much to live with nature as to play with it, the skater who became a pro in 2021 arrived in California at the age of 18.

His art of gliding and his short pastel pink peroxide haircut attracted the singer Frank Ocean.

Then everything comes together.

The opportunity presents itself for him to place himself both in front of and behind the cameras.

He notably plays Akeno “Aki” Menzies in the revival of the series Gossip girl on HBO Max.

Today, he becomes the first ambassador for Maui Jim, the sunglasses brand of his childhood.

“By embracing the essence of 'Ohana, we are embarking on a journey of transformation, driven by passion and unwavering commitment, to take Maui Jim to new heights,” explains Roberto Vedovotto, President and CEO of Kering Eyewear.

With our “Color You Can Feel” campaign, we’re not just redefining eyewear, we’re rethinking experiences.

Alongside Evan, who embodies the essence of Maui Jim's contemporary DNA, we don't just sell sunglasses: we invite everyone to discover the world in a different light, with a look full of radiance, clarity and emotion.

»

We invite everyone to discover the world in another light, with a look full of brilliance, clarity and emotion

Roberto Vedovotto, President and CEO of Kering Eyewear

Because it is with all the freshness of his personality that Evan shines with pride and brilliance the state of mind of his island.

Who are you Evan?

I'm a boy from Hawaii, who grew up with and in the heart of nature.

I surfed my first waves when I was 2 years old and I haven't stopped since.

My passion for skateboarding started around the age of 10-12.

And that’s more or less what has shaped my life ever since.

Nature unites, it allows us to create links.

In Hawaii, the beach is our playground and an integral part of family life.

Your professional disciplines are rich and varied.

Do you still have time to practice skiing?

My skateboard follows me everywhere and before coming here to Milan (for the collection launch party, Editor's note), I was traveling to Mexico to surf.

So yeah, it’s still a big part of my life.

This is what keeps me active.

I will always find time for skiing.

This is what allows me to be aligned, it is my priority, even on days without.

Do you participate in the Maui Strong Fund association in particular?

If my collaboration with the brand seemed obvious, it was also important for me to benefit those who need it the most.

It was indisputable for me to help and give back what was given to me.

Maui Jim arrived at just the right time to help me make this wish come true.

In addition to an immediate donation for the community of Lahaina (city located on the island of Maui, Editor's note) affected by last summer's forest fires, another will be made from the sale of the four models of the “Color You Can Feel” collection.

What is your favorite model?

The KENUI model from the 'Ekahi Collection!

The most surprising thing is that it is named after the street I grew up on in Hawaii.

It’s pure coincidence that makes even more sense.

What does life look like if you look through your glasses?

Everything is more intense!

But more seriously, glasses have the particularity of being colored so they make everything more beautiful and clearer at the same time.

Nature unites, it allows us to create links.

Evan Mock, new ambassador of the Maui Jim brand

Source: lefigaro

All life articles on 2024-02-07

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.