As of: February 8, 2024, 10:24 a.m
By: Robin Dittrich
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Since 2022, customers at Edeka and Netto have had to do without Mars products.
Now there is an agreement in the price dispute.
Update from February 8, 2024, 9:37 a.m.:
Edeka and Mars have settled their price dispute that lasted one and a half years.
Well-known Mars products are gradually returning to Edeka and Netto supermarket shelves in February.
“We are pleased to be able to offer our customers Mars items again soon,” said an Edeka spokesman.
Mars said: “It is our interest to work in partnership and successfully with all retail companies.” They are looking forward to being present again with their products in the Edeka stores soon.
Both sides confirmed the end of the dispute on Tuesday (February 6).
The following products are now returning to Edeka and Netto branches:
Chewing gum varieties such as Airwaves and Wrigley's Extra
Chocolate bars: Mars, Snickers, Bounty
Pet food: Whiskas, Chappi
Uncle Ben's Rice
Pasta dishes: Miracoli
The first to return to the shelf are chewing gum varieties like Airwaves and Wrigley's Extra.
In total, around half of the approximately 400 Mars products should be available again.
Edeka did not comment on the details of the agreement.
Edeka and Mars have ended their price dispute.
Customers will soon find many products back on the shelf.
(Symbolic image) © Carsten Milbret/Imago
After a year and a half – popular chocolate could return to the shelves of Edeka and Netto
First report from January 31, 2024:
Munich - In recent years, many supermarkets have drawn attention to themselves through their price wars with well-known manufacturers.
Among other things, the Mars Group wanted to significantly increase prices.
Edeka and Netto defended themselves against this.
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Edeka Group solves delivery stoppage by offering its own brands
The price dispute between the Mars Group and the Edeka group broke out as early as 2022.
Edeka CEO Markus Mosa said in 2023: “The greed of international branded goods companies is not yet abating and we are becoming less and less able to understand it.” 17 companies did not supply Edeka and the Netto supermarket, which is part of Edeka.
In addition to Mars, these included Pepsi, Procter & Gamble and Unilever.
In order to compensate for the lack of deliveries, Edeka and Netto primarily relied on their own brands.
Although many large products were no longer available in supermarkets, the Edeka group increased sales by almost 5.6 percent.
Netto in particular grew significantly, with sales increasing by 1.1 billion euros.
This sales could increase again if the well-known Mars products can be found on the shelves again.
An end to the price dispute is expected to be imminent.
Mars' price dispute with Edeka and Netto could soon come to an end
The dry spell of Mars, Snickers, Milky Way and Co. could soon be over.
After the price dispute, which lasted over 17 months, a solution is in sight, as reported by stern.de,
among others
.
Netto and Edeka still do not want to accept Mars' apparently horrendous prices, but the companies are said to have found a solution.
Accordingly, the manufacturer's chocolate bars should cost more than before, but not as much as Mars demanded.
It's not just in Germany that supermarkets repeatedly find themselves in price disputes with well-known manufacturers.
The French supermarket Carrefour has no longer been supplied by PepsiCo for days,
the Financial Times
reported.
Although the company is only demanding a price increase of seven percent, prices already rose by 25 percent last year, which is why Carrefour does not want to accept this.
It remains to be seen whether the price dispute will last as long as between Edeka and Mars.
The fact is: “Manufacturers have been given a very strong negotiating position,” as consumer researcher Ananda Roy emphasized to the
Financial Times
.
(
rd, sne with dpa
)