As of: February 8, 2024, 4:53 p.m
By: Bjarne Kommnick
Comments
Press
Split
A picture of a Milka product is making the rounds on Reddit.
The contents are said to have shrunk.
What's true about the allegations?
Munich – “Shrinkflation” is now a common term for many consumers.
It is used for products whose price remains the same or even increases while the content has decreased.
One user is sure that he has found another example of this phenomenon in the supermarket - and it is getting a lot of popularity online.
But is he right about that?
In any case, according to an evaluation, there were more deceptive packages in 2023 than ever before.
On Reddit, the user posted a photo of an opened Milka packaging for the product “Small Thank You, 44 grams”.
On the top you can see that in this case the price of the product has been reduced by 30 percent.
Apparently reason enough for the user to hit the store.
But when you open the packaging, you get a nasty surprise.
On the Internet he addresses the community and writes: “Somehow there was more to it.”
“Don’t even bother to hide it”: Users rage about Milka packaging online
Others also come to this conclusion.
The chocolate in the packaging immediately catches the eye of many people.
A user asks himself: “Were there not even nine people in there?”
A short time later, the user of the post replied: “Yes, or 50 grams”.
In this packaging, however, there is only space for eight chocolates and 44 grams of chocolate.
Instead of three rows of three, as some customers were apparently used to, a praline is missing from the bottom row.
Instead, the Milka logo can be seen in the corner.
The packaging and asymmetrical arrangement of the chocolates causes anger among many customers.
One user writes: “Dude, that’s cheeky.
Really, really cheeky.
Don't even bother to hide it."
Another commented: “80 percent packaging, 20 percent chocolate.”
Milka customers are irritated – even though the product has been around for a long time
A man writes: “So they could have put in at least the ninth praline to at least maintain the aesthetics.”
Another agrees: “I noticed it right away.
Optionally, one could have at least filled the edge and left the middle empty.”
But even if some users apparently feel this way, the version of the Milka product is not entirely new.
The 44 gram version has been available in this version since at least 2020.
A request from
IPPEN.MEDIA
as to whether, when and why the product from the food company Mondelez International was adapted has so far remained unanswered.
(
bk
)