Despite macroeconomic uncertainties and marketing budget cuts by certain companies, Publicis is confident in the future.
The French communications group (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom or Zenith), world number one in the sector in terms of stock market valuation, is counting on growth of between 4% and 5% for 2024.
Last year, Publicis, which generates half of its revenues in the United States, posted growth of 6.3%, to 13.1 billion euros.
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Our growth is twice as fast as that of the main digital consulting firms, Accenture and Deloitte ,
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underlined Arthur Sadoun, chairman of the management board.
Net profit, group share, stands at 1.31 billion euros in 2023, up 7.4%.
A new AI base
The gain of new budgets, including Kimberly-Clark and the health giant Pfizer, has enabled the group to absorb the disinvestment of tech players, from which competitors like WPP have suffered.
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This decline, we…
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