If they lived in a cave at the end of 2023, fans of “Paw Patrol” were surprised on January 8, when they discovered that Ryder, the hero of the cartoon, now looked like… Bruce Toussaint.
Since the start of the school year, the 50-year-old journalist has been at the head of “Hello!
», the morning news on the front page, broadcast Monday to Friday from 7 a.m. to 9:30 a.m.
A big challenge for the private channel, accustomed until now to cartoons and teleshopping.
And a desire to tickle the leader “Télématin” on France 2 but also the wake-up calls on BFMTV and CNews, completing the morning podium so far.
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A month later, the results are rather mixed.
After a very good start, in front of 512,000 curious people (15.3% market share), “Hello!
» saw its audiences drop the next day.
Thus, since its launch, the TF 1 morning show has had an average of 279,000 followers, including 7,000 in replay.
Enough to represent 8.4% of the general public and 10.9% of women responsible for purchases under the age of fifty.
Twice as much as last year.
But opposite, Marie Portolano and Thomas Sotto have 706,000 regulars (22.7% audience share).
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