As of: February 10, 2024, 11:50 a.m
By: Armin T. Linder
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A Lidl employee shows a bunch of rules on how supermarket cashiers should behave.
But one raises the question: How much is too much?
Nettetal - What can customers do to make work easier for supermarket checkout staff?
The team at a Lidl store in Nettetal (NRW) got to the bottom of this question.
Their branch manager has been causing a stir with explanatory videos on TikTok for months, and his cashier has illustrated the tips in front of the camera - with exciting insights that sometimes involve cash.
Some time ago it was said elsewhere that retail employees could no longer hear a certain customer sentence.
Lidl employee shows how checkout employees should behave
In the meantime, the two Lidl forces have also turned the tables.
“How can the cashier make life easier for the customer?” says part 2 of the video.
Again the same colleague shows the advice.
Ultimately, it is an appeal to other cashiers on how they should deal with customers.
Not every tip is met with undivided approval.
The points are as follows:
“Put the separators through!!!” (Referring to the classic topic of goods separators, according to the Lidl branch manager “everyone” would have wished that this worked better in the last video)
“Maintain eye contact and greet the customer in a friendly manner”
“Always offer the customer without a shopping cart a shopping cart chip”
“Open another cash register in time”
“Show the customers which cash register is about to open”
“Ask the customer to put the bottle down” (by the way, even then there is something else to consider)
“Open the customer’s shopping bag so he can pack up faster”
“If something is not fresh, point it out to the customer”
Lidl video gets more than 500 comments - some find the rules too much of a good thing
The one-minute video has already received more than 500 comments.
Some points are obviously worth discussing.
Or the approach itself?
“I don’t understand why cashiers should make our lives easier?
Their job is already stressful enough,” they say.
And probably not without irony, someone who presumably works as a cashier herself wrote: “Should we perhaps bring the customer’s shopping to the car?” She received more than 700 likes for this.
“Should we also go to the toilet for the customers??” goes in a similar direction.
Reactions to Lidl video: There's still a lot of room for improvement when it comes to friendliness
A lot of comments revolve around the topic of friendliness.
In both directions – from the cash register staff as well as the customers – there seems to be a lot of room for improvement.
“80% of customers have forgotten how to greet people themselves, and the younger ones in particular can no longer do it at all,” it is said.
“If you as a customer say hello in a friendly manner, almost all cashiers actually greet you in a friendly way, I’ve found,” writes another person.
Another reports: “An employee at the Penny around the corner is almost shocked when I, as a customer, say 'Hello!' loudly and in a friendly manner.
legend.
It seems more like customers never say hello.”
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Some people who also work in retail themselves also seem to be speaking out.
“And then the customers who can't even say 'hello', 'goodbye', 'thank you' or 'I pay by card',” is one comment.
A similar one: “Unfortunately very unrealistic, especially in a larger city.
Unfortunately, there are enough customers, no matter how friendly you are as a cashier, who can't even say 'hello' or 'bye'.”
But how far should interpersonal interaction go?
In addition to a friendly greeting, the Lidl employee even suggests eye contact and demonstrates how she imagines it: In the video, she looks at the customer, smiles and calls out “Hello”.
This is too much for a user who gets more than 200 comments for his comment: “I find nothing more unpleasant than eye contact, which is why I love these robot cashiers (real people who always say the same three sentences).” This is partly mutual , as a supposed cashier suggests: “I feel like I say my four lines and am overwhelmed when the customer goes outside the script.”
The Lidl cashier calls on her colleagues to make eye contact with the customers - but not everyone can handle it.
© Screenshot TikTok
Maybe we can simplify the rules of conduct for everyone: think for yourself.
Be friendly.
Concern that cashiers have a busy job (and customers may have a busy day).
And behave in a way that is pleasant for both parties.
Did you know that a certain drink should never be left on the checkout conveyor?
(lin)