EGZ, Azrieli Mall, Tel Aviv/EGZ
The food court of the Azrieli Mall in Tel Aviv has already known almost everything in its 25(!) years of operation.
Its original design still leads people to get lost (or to the most unintuitive bathroom corridor in the country, and the competition is tough), its circularity makes even the best of hungry people dizzy, and the businesses that try to attract your attention have pretty much given up, or at least seem to have given up.
Whoever comes, comes.
Everyone else will be wrong.
For all the columns of "Eaters on the Go"
the huge shopping center is still strategic in its location, still somehow connecting the train and the junction and the Kriya base and Shifli-Shifli Tel Aviv, but this strength is also, it seems, its inherent weakness.
There are countless people inside at almost every hour of the day, but the overwhelming majority of them are moving out, on their way to a place that is not this place.
A minority of the minority are the residents of the city itself.
Even less are those who choose to come here to hang out and nothing else.
And because of all these things, the new line here is nothing less than amazing.
We are all like that, actually.
EGZ/Walla! system, Yaniv Garnot
EGZ (in English, of course, where did you think you lived?) is the latest attempt to import a very old foreign format to Israel, with "adjustments for the local palate". You were there, after all, in London and Los Angeles, in the Far East and in the principalities. You were enthusiastic about the explosive and sexy fluidity, From the sandwiches that drip themselves onto your social page. When the V was marked, you happily cooperated with the Eggslut tagging, for example. We are all like that, actually.
Here, in a clear and natural way, you chose to take a little with and take a little off without trying to produce something more everyday for Israelis , thinking that things that happen abroad stay abroad. There were enough networks here that came to educate as they are, and enough formats that landed in Israel and didn't let the wheels cool down before heading home, so things are understandable.
Eaters go
A little from there and a little from there, and here is the Chinese-Israeli food we've been waiting for
To the full article
Stretch marks.
The dream schnitzel of EGZ/Walla! system, will generate profits
The menu is small and unobtrusive, offering four egg-based combinations, two more that speak the language and one more addition.
There is a "classic" sandwich here (eggs, chives, caramelized onions, cheddar, spicy mayonnaise, 31 shekels), an "Israeli" sandwich (green onions in egg batter, tomato, caramelized onions, pickles, tahini, arysa, lettuce, 31 NIS), a "Neapolitan" sandwich with sun-dried tomato spread and mozzarella cheese (NIS 31) and a "Morning" sandwich (eggs, cream, pickle, tomato, chives, lettuce, caramelized onion, NIS 31).
Alongside them, there is a halloumi sandwich (NIS 39) and an egg salad sandwich (NIS 31), the option of upgrades in the form of truffle spread (NIS 6), avocado (NIS 10), cheddar or mozzarella (NIS 5) and a meal with a drink and hash browns plus 20 shekels
A winning commitment.
The egg salad of EGZ/Walla! system, will generate profits
Let's start with the thing itself, without which there is no business at all.
The eggs go through an interesting two-stage process.
First, they are whipped in a kind of steamer that resembles a coffee machine, and get volume and airiness, as well as heat that cooks them.
When this stage is over, they are already ready to eat, but still go to the plancha that works on low heat.
There, they are molded to their shape - a kind of thick disk, think of a yellowish hamburger - with the help of a round and hollow mold that is placed on top of them, a weight of a Smash Burger like this, only without the weight.
A few seconds like this, flip the plancha to get a little brown color, the cheese and onion games, etc., and that's it, for the brioche.
Works, just like that.
EGZ/Walla! system, Yaniv Garnot
The result is excellent, not exactly an omelet and not exactly scrambled, but a combination of the two.
"Egg cloud" they insist on calling it here.
I don't use this term because it can no longer be carried in our food jargon, but the statements provide receipts.
Contrary to the preliminary fear, the eggs are real, and so is their taste.
These, together with an excellent, buttery and soft bun (from "Biscotti", which are great in their own right), make a good basic sandwich, a meal in itself if you consider its size, and one that doesn't make you sleepy with more milky creaminess.
I'd skip the spicy mayonnaise, probably by default, but the rest - cute caramelized onions, much-needed cheddar and crunchy lettuce - works well as a whole, and more than that.
Mouth wide open.
EGZ/Walla! system, Yaniv Garnot
The egg salad sandwich here provides a smart option in terms of operation, and is actually cut on the spot, only after ordering.
This operational commitment raises the bar for employees, but gives the customer good freshness, and neutralizes inherent concerns in the genre.
The hallomi, in the "schnitzel" format, manages to surprise from the side with a stretched corruption and a cheese-vegetable combination that does not include eggs.
The trio of decent-sized hash browns provide the fry you might have been missing in this fast-food hotspot, and a good crunch from browned potatoes.
After one of them is eliminated, you would do well to sneak both of his friends into your sandwich, and close the corner of your wide open mouth.
A hit from morning until evening
EGZ, from the extensive "New Delhi" chain, is planning an intelligent expansion.
The talk here is already about a branch that is happening at the entrance to Jerusalem, but the initial investment (long months of planning, improvement, thought and execution) indicate a desire for institutionalized, fair and established growth.
Until that happens, what's happening in Azrieli is almost a miracle, a hit that starts quite early in the morning logically, puts Israelis who have agreed to give up their daily portion of meat, and continues until the early evening hours, and God forbid.
What happens abroad, it turns out, doesn't always stay abroad.
EGZ, the fast food complex on the 1st floor of Azrieli Mall, Tel Aviv
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Azrieli mall