Danae Mercer shows how to hide cellulite in photos/Danae Mercer
Dana Mercer, a journalist and online influencer who lives in Dubai, is very active online when it comes to positive body image and often shares photos of herself that have not undergone any kind of retouching or editing.
Recently, she caught an embarrassing mistake made by the fashion chain SHEIN in one of her photos and had to share, the whole world knew.
the truth?
quite rightly.
This is an embarrassing mistake by an editor or a marketing person who doesn't pay attention to what image he is posting online, but for Shane this mistake is going to be costly.
The Chinese retailer has soared in popularity over the past two years thanks to its selection of designer clothes and low prices.
Now she is receiving severe criticism and even threats to boycott because of a sponsored advertisement that appeared on Facebook, in which a model is shown dressed in a body-flattering Ombre dress.
However, the 36-year-old influencer asked her 2.1 million followers to take a good look at the photo and try to spot something wrong going on there.
Let's see if you can spot the mistake yourself.
Shane's ad as it appeared on Facebook:
Shine's ad caused an uproar online/documentation in social networks under Article 27 A of the Copyright Law, Danae Mercer/SHINE
So indeed, the sharp-eyed will notice that the model and her reflection on the rear mirror are not to the same extent.
Even though they both look stunning, the body of the model in the mirror looks rounder and fuller and that's because whoever reduced the model's circumference in Photoshop forgot to perform the same "magic" on her reflection in the mirror.
Mercer wrote in a story she shared on Instagram: "When the fashion website forgets to edit the look (and she looked amazing to begin with!)".
Upon further inspection, users noticed the same image on the Shine website, only that there the reflection was also modified accordingly.
The person who found the edited photo wrote on Reddit: "This fashion website forgot to edit its Facebook ad but remembered to edit the display photo on the website."
More SHEIN Scandals:
After the Palestine Flag Scandal: SHEIN Stops Engagement with Israeli Influencers
SHEIN Sent American Influencers to China and Social Media is Abuzz
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And here is the picture as it appears on the official website:
Shein's revamped image/official website, il.shein.com
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A post shared by The Times and The Sunday Times (@thetimes).
Calls for a boycott - also because of the attitude towards Israel
The fashion lovers on the net were quick to call for Shane to be banned and shared their criticism in the comments: "I would buy more from the site and consider buying this dress if they published the original photo and not the edited one to give her the body of a slim model", wrote one and another added: "The figure In a more flattering look. I buy from brands that show different body structures."
A third wrote: "This is a joke, right?".
DailyStar has reached out to SHEIN for comment, but has not yet received one.
Earlier this year, the chain offered Palestinian flags for sale for £4.25.
A search for the phrase Israel Flag, however, led to a broken link.
After receiving a lot of criticism, the Palestinian flags were indeed removed, so the cooperation with influencers in Israel was stopped.
"Thank you so much for your support and love for shein. Due to adjustments - the publication date of the campaign has been postponed. Please stop your posts. We will provide an update regarding more details and publication date later. Thank you very much."
It was written in an email received by a number of influencers throughout the country.
In addition, all free deliveries to Israel have also been cancelled.
If this isn't a clear call to stop buying from the mass Chinese website, here are a few other facts that are important to remember: Shane's clothes are mass-produced from cheap fabrics to allow for the same low prices.
The quality of the fabric is not high and usually, as a result, the touch is also unpleasant and the garment will not survive many washes.
The air pollution created as a result of the mass production of clothes from low quality fabrics, huge amounts of water required for production, the emission of polluting carbon dioxide and ultimately also the lack of ability to recycle this type of fabric.
Add to that the harsh working conditions and the meager salaries for the workers, the multiple cardboard packaging and the frequent flights that seek to transport the goods from China to the enthusiastic consumers in Israel - and you also have a great recipe for harming the planet.
Something to think about.
More on the same topic:
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