The stands were teeming with stars at Allegiant Stadium in Las Vegas on Sunday February 11.
Because the Super Bowl final, beyond being an annual sporting event, is a social event in its own right, a meeting place for American celebrities.
Among these this year was Kanye West, 46, accompanied by his wife Bianca Censori, 29.
The couple regularly makes headlines for the provocative outfits they publicly wear.
Their Super Bowl appearance was no exception.
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If Bianca Censori simply wore a sort of latex swimming cap, Kanye West hid his entire face, hidden under a black mask composed of two elements.
Firstly a black neoprene hood, pierced by two tiny holes at eye level - you still had to watch the match.
Superimposed on it, a Venetian-type mask, also black, but with a white metal crucifix affixed between the eyes.
A striking choice, perhaps, but far from thoughtless.
In Dante's Hell
Kanye West's crucifix mask is in fact an archive piece from Alexander McQueen's fall-winter 1996 collection.
He first appeared on the catwalk at the British designer's
Dante
show .
The show, presented in Christ Church in London, caused a stir at the time, mixing Catholic iconography and war images.
Alexander McQueen's fall-winter 1996 show, titled Pinterest
About him, McQueen said: “People sometimes find my work aggressive.
But I don't consider it as such.
I see it as romantic, dealing with a dark side of the personality.
Here, the figure of Christ is placed in the region often associated with the third eye, which according to Hindu beliefs is a gateway to higher consciousness.
Kanye West is, however, a fervent believer, preaching in ceremonies and having an album entirely dedicated to religion, entitled
Jesus Is King
.
And if it is undoubtedly yet another provocation, the rapper is certainly not unaware that February 11 marks the date of death of Alexander McQueen, who died in 2010.