At first glance, it's hard to believe that in this modest building in Aulnay-sous-Bois, located between two DIY stores, are the studios of the new popular rap show.
On the DVM Show program, several rappers follow one another around a headliner, all in two hours live, on Twitch.
The strength of the show is above all its atmosphere, thanks to the various hosts of the team and to the spectators, extremely excited and placed right behind the artists.
Launched only a few months ago, the concept is already attracting the biggest names in music, from Aya Nakamura to Kaaris, and attracts tens of thousands of spectators on Twitch.
This Thursday, January 25, the DVM Show team is expecting Koba la D and Zola for the release of their joint album, the same evening at midnight.
“Six months ago, we wouldn’t have seen ourselves get to this point,” confides streamer Naskid, who co-hosts the show.”
The creator of the DVM Show, Medja, did not anticipate this success either.
This streamer, initially specialized in video games and who launched his e-sports team on the game Valorant, created this idea on a whim.
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“We were live and a spectator, who had found the address of the premises, came up.
He told me he was a rapper, and so we made him rap, standing all around him to set the mood.
That’s where the idea for the DVM Show came from.”
The recipe is found: a dark studio with neon lighting, four microphones and an audience, mainly male, who put on the show.
“We select the public from among our viewers, and we have not had any female candidates, but there will be some in the future,” says Medja.
A breath of fresh air in rap
Live performances then followed with the rapper Sadek and with Freeze Corleone, the pioneer of drill, who never gave an interview.
He will also reveal, against all expectations, the release date of his next album during the DVM Show.
“It gave the project a boost,” says Medja.
With several million views and tens of thousands of simultaneous viewers, the show is regularly compared to Planète Rap, Skyrock's flagship niche.
“It’s flattering, it must drive them crazy,” laughs Medja.
But that has nothing to do with us, we really wanted to do our own thing, with Twitch codes.
We didn't come and say, "We're going to put them out."
Because in the DVM Show, Medja assures us: nothing is prepared.
“It reinforces this “authentic” side and I think artists like it, because it changes them and they never know what could happen,” he adds.
“I found that the media that produced this type of content were becoming a little too watered down,” continues Naskid, “where rap is something that must have this “street” side.
» In the meantime, if Koba la D and Zola were on Skyrock the day before, they chose the DVM Show this Thursday, for the evening of their album release.